Laura Ambrogio
Wilmington,NC
Summary
Dynamic commerce and channel leader with over 15 years of experience at Boston Beer Company, specializing in field execution, national accounts, and multi-state leadership. Expertise in transforming data and insights into scalable selling strategies that improve product availability, visibility, and execution in complex retail and wholesaler environments. Proven track record in developing tools, training programs, and communication frameworks that promote adoption across extensive field organizations. A practical, sales-focused approach to digital commerce underscores the significance of strategy at the shelf level, within ordering platforms, and throughout execution processes.
Overview
12
12
years of professional experience
Work History
Convenience Channel Manager
Boston Beer Company
Southeast U.S.
01.2022 - Current
- Lead multi-state strategy across 8 states and a team of National Account Managers driving execution across 11,000+ accounts
- Built and deployed a scalable training and enablement library translating strategy into clear, executable tools
- Drove +2.1 POD share growth through aligned portfolio, pricing, and distributor execution
- Managed $500K+ trade investment budget, optimizing allocation across priorities
- Led data-driven strategy influencing 8M+ cases, partnering cross-functionally to align execution
Area Manager – Florida
Boston Beer Company
Tampa, FL
01.2020 - 01.2022
- Led statewide strategy across 4 wholesalers and developed a team of market leaders
- Solved inventory and supply challenges through strong distributor alignment and new ways of working
- Built communication and planning rhythms that improved execution consistency across teams
District Manager
Boston Beer Company
San Antonio, TX
01.2016 - 01.2020
- Delivered +68% portfolio growth, highest in division
- Designed planning tools adopted across the division
- Developed talent pipeline through structured coaching
National Account Manager – Large Format & Liquor
Boston Beer Company
Dallas, TX
01.2014 - 01.2016
- Managed key national accounts including Costco, Walmart, and 7-Eleven
- Built data-driven assortment and pricing strategies tailored to customer needs
- Navigated major retail transitions while maintaining distribution continuity
Education
B.S. - Marketing
Louisiana State University
Baton Rouge, LA05-2009
Skills
- National Accounts
- Distributor Strategy
- Data-Driven Decision Making
- Cross-functional leadership
- Portfolio strategy
- Team leadership
- Strategic planning
- Data analysis
- Sales strategy development
- Training development
Awards
- Rookie of the Year, 2011
- ARC Award, 2014
- Mountain Climber Award, 2015
Timeline
Convenience Channel Manager
Boston Beer Company
01.2022 - Current
Area Manager – Florida
Boston Beer Company
01.2020 - 01.2022
District Manager
Boston Beer Company
01.2016 - 01.2020
National Account Manager – Large Format & Liquor
Boston Beer Company
01.2014 - 01.2016
B.S. - Marketing
Louisiana State University