Laura Arguelles
Houston,TX
Summary
Dynamic sales leader with a proven track record at Landmark Hospitality Group, driving revenue growth through strategic sales training and exceptional client relationship management. Successfully exceeded sales quotas and enhanced team performance, leveraging strong negotiation skills and effective communication to secure high-quality vendor contracts and deliver outstanding event experiences.
Overview
4
4
years of professional experience
Work History
Director of Sales and Events
Landmark Hospitality Group
01.2024 - Current
- Managed and led the Private Dining Department for 7 restaurant properties.
- Responsible for venue selection, booking and set up; managing event timelines and schedules.
- Developed the training program and guide for the private dining department.
- Responsible for hiring and training sales managers.
- Optimized sales team performance through regular coaching sessions, goal-setting exercises, and performance reviews.
- Built relationships with customers and community to establish long-term business growth; Networked with surrounding businesses and competitors.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with Head Chef and built the private dining menu and catering menu.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Managed event logistics for smooth operations, resulting in successful events with minimal issues.
- Trained and supervised event staff to complete tasks on time.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Responsible for purchasing private dining equipment and ensuring the restaurants had the proper equipment to ensure guests received an elevated experience.
Sales and Events Manager
Landmark Hospitality Group
01.2022 - 12.2023
- Managed 4 restaurant properties' private dining.
- Responsible for complete planning, organization, and execution of various events, including conferences, weddings, corporate gatherings, trade shows and more.
- Oversaw the event's execution, assisting with set up, resolving any issues that arise and ensuring the event met its objective and ran smoothly.
- Managed client tours, tastings, event timelines and schedules.
- Exceeded revenue targets consistently by driving sales efforts and capitalizing on upselling opportunities during the booking process.
- Evaluated post-event feedback from clients to identify areas for improvement and implement necessary changes moving forward.
- Increased event bookings by customizing private event packages to meet client needs.
- Increased repeat business by maintaining strong relationships with satisfied clients.
FOH Manager
51fifteen Restaurant & Lounge-Landmark Hospitality
11.2020 - 12.2021
- Managed daily operations, including scheduling, seating arrangements, and managing customer flow to ensure smooth service.
- Managed payroll, labor control, inventory control, & hiring procedures.
- Developed policies and procedures for staff.
- Elevated team performance with regular training sessions, addressing areas of improvement and promoting best practices.
- Enhanced communication between FOH staff members by holding daily pre-shift meetings updating on changes in menus or promotions.
- Handled customer complaints effectively, resolving issues promptly to maintain brand reputation and garner positive reviews.
- Oversaw and managed private events on site and off site.
Education
Business And Marketing
Houston Community College
Houston, TX01-2012
Skills
- Sales training and leadership
- Revenue growth
- Sales funnel management
- Outstanding persuasion, presentation and negotiation skills
- Sales software proficiency
- Client relationship management
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Director of Sales and Events
Landmark Hospitality Group
01.2024 - Current
Sales and Events Manager
Landmark Hospitality Group
01.2022 - 12.2023
FOH Manager
51fifteen Restaurant & Lounge-Landmark Hospitality
11.2020 - 12.2021
Business And Marketing
Houston Community College
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