LAURA ARNOLD
Atlanta,GA
Summary
Results-oriented Media Sales Strategist with over a decade of experience managing multimillion-dollar accounts and executing impactful digital advertising campaigns. Recognized for exceeding revenue targets and enhancing internal processes while fostering strong client relationships. Demonstrated success in both corporate and startup environments.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work History
Outside Account Executive, MMP
iHeart Media
Atlanta, GA
08.2025 - Current
- Spearhead strategic digital and podcast partnerships, driving revenue growth through integrated media and sponsorship solutions.
- Build and manage executive-level relationships with brands and agencies, securing high-value, cross-platform partnerships and long-term revenue opportunities.
- Orchestrate cross-functional collaboration across sales, marketing, promotions, ad operations, and live events to execute integrated campaigns, enhance performance, and maximize ROAS.
Senior Performance Account Manager
SiriusXM Media
Atlanta, GA
08.2018 - 07.2024
- Managed a $3.8M quarterly portfolio, overseeing the largest book of business within SiriusXM Growth.
- Advised senior sales leadership on data-driven media strategies that accelerated upsell revenue and improved campaign profitability.
- Directed cross-functional execution across Ad Operations, Podcast, Performance, Creative, Billing, and AdTech teams to ensure seamless campaign delivery and KPI attainment.
- Drove operational enhancements across the revenue organization, improving SLAs, optimizing workflows, and strengthening client retention.
- Recognized as a Top Customer Success Performer for consistently exceeding renewal and expansion revenue goals.
Account Executive, Media & Entertainment
Winmo
Atlanta, GA
10.2017 - 06.2018
- Prospected and led consultative discovery calls with C-level executives to identify sales process gaps and accelerate revenue growth opportunities.
- Delivered platform demonstrations of Winmo’s predictive sales intelligence solution, enabling media and sales teams to leverage actionable insights on marketing trends, agency shifts, and media spend.
National Account Executive, Luxury Brands
Ink Global
Atlanta, GA
11.2016 - 10.2017
- Drove new business development across luxury in-flight media portfolios for Delta, United, and American Airlines.
- Negotiated pricing, terms, and service agreements with senior executives and agency partners to secure high-value advertising placements.
- Collaborated with third-party media, content, and professional services teams to optimize account strategy and revenue outcomes.
Global Media Sales Executive
TravelSpike
Atlanta, GA
07.2015 - 10.2016
- Developed and negotiated high-impact digital marketing solutions aligned to client objectives across a 300+ publisher travel media network.
- Managed executive-level relationships and conducted in-person sales meetings across domestic and international territories to drive revenue growth.
Account Executive
AirWatch by VMware
Atlanta, GA
11.2014 - 10.2015
- Delivered enterprise SaaS demonstrations showcasing AirWatch EMM security, mobility, and device management solutions.
- Managed complex, multi-stakeholder sales cycles, aligning with up to 8 sales managers during the VMware acquisition to maintain pipeline stability and deal progression.
- Partnered cross-functionally with sales engineering and technical teams to ensure solution alignment and implementation readiness.
Associate Athletics Director, Annual Giving & Development
Samford University
Birmingham, AL
04.2013 - 08.2014
- Directed annual giving initiatives, fundraising strategy, and corporate sponsorship sales for Samford Athletics, driving revenue growth and donor engagement.
- Led development campaigns and donor relations, building strategic partnerships that aligned with athletic department priorities.
- Cultivated relationships with donors, corporate sponsors, and key stakeholders to expand long-term philanthropic revenue streams.
- Cultivated relationships with donors and corporate sponsors, enhancing long-term philanthropic revenue streams.
- Collaborated with athletics, marketing, and external relations to execute revenue-generating initiatives, boosting fan engagement.
Education
Bachelor of Science - Hospitality Management, Marketing, Event Planning
The University of Alabama
Tuscaloosa, AL 08.2008 - 05.2012
Skills
- Digital Media Sales
- ROAS analysis
- Customer Relationship Management
- Cross-Functional Collaboration
- Strategic Decision-Making
- Team Leadership
Timeline
Outside Account Executive, MMP
iHeart Media
08.2025 - Current
Senior Performance Account Manager
SiriusXM Media
08.2018 - 07.2024
Account Executive, Media & Entertainment
Winmo
10.2017 - 06.2018
National Account Executive, Luxury Brands
Ink Global
11.2016 - 10.2017
Global Media Sales Executive
TravelSpike
07.2015 - 10.2016
Account Executive
AirWatch by VMware
11.2014 - 10.2015
Associate Athletics Director, Annual Giving & Development
Samford University
04.2013 - 08.2014
Bachelor of Science - Hospitality Management, Marketing, Event Planning
The University of Alabama
08.2008 - 05.2012