Meredith Wolz-Peterson
Media Sales
St. Louis,MO
Summary
National account executive with extensive experience in linear television and digital media sales. Proven ability to drive revenue growth through customized solutions and effective negotiations. Expertise in market analysis and innovative strategies to enhance client satisfaction and business success.
Overview
29
29
years of professional experience
Work History
National Account Executive
Tegna
10.2020 - Current
- Utilize comprehensive client solutions to improve service delivery outcomes.
- Update market conditions for the buying community
- Cultivate and strengthen agency relationships to enhance collaboration and communication.
- Steward orders to optimize merchandise delivery and performance.
- With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television.
Major Account Executive
KSDK (NBC) - Tegna
07.2019 - 10.2020
- Proven track record in digital sales, business development with a deep understanding of media and marketing trends, and the ability to build and maintain strong client relationships.
- Identified opportunities and pitched tailored solutions, resulting in measurable outcomes for clients.
- Generated revenue growth through sales of digital and television media solutions, including streaming, broadcast television, digital advertising, and content partnerships.
Senior Account Manager
iHeartMedia
01.2010 - 07.2019
- Collaborated and consulted on national strategic accounts, enhancing market presence beyond St. Louis.
- Initiated and grew agency and direct relationships by emphasizing superb customer service.
- Positioned market research and competitive media to drive growth for existing clients.
- Cultivate honest communication while managing client expectations.
- Exhibit thoughtfulness in all business interactions whether internal or external.
- Negotiated multimedia campaigns for (7) local radio stations & their digital components.
- Point multiple category selling teams from Food & Beverage to Healthcare to Education to Retail.
Account Executive
KDNL (ABC) - Sinclair Broadcast Group
01.2002 - 01.2010
- Consistently in the top two of a team of ten sales people.
- Ranked in the top 7% of company-wide salespeople.
- Negotiated annual contracts at local and national levels, strengthening client relationships.
- Secured non-traditional revenue opportunities, expanding company's financial portfolio.
- Created marketing campaigns to acquire new revenue, enhancing brand visibility and market reach.
- Managed a budget of nearly 2 million dollars per year.
- Projected monthly and quarterly revenue by account.
Account Executive
KMOV (CBS) – Gray Television
01.2001 - 01.2002
- Focused on developing new direct business opportunities, resulting in expanded client engagement.
- Employed cold-calling techniques to increase client base and enhance market presence.
- Facilitated monthly seminars to enhance team selling strategies.
- Developed non-traditional revenue franchises and created presentations to educate coworkers.
Account Executive
STLToday.com
01.1999 - 01.2001
- Consistently achieved revenue goals, contributing to overall company growth.
- Focused on acquiring new direct business opportunities, increasing client base.
- Received Salesperson of the Year award for outstanding sales performance in 2000, recognizing top achievement in sales.
Account Executive
The Kerry Group
01.1997 - 01.1999
- Maintained daily functions for National accounts including Pennzoil Motor Oil, EA Sports and Sprite.
- Oversaw team responsible for event marketing venues nationwide, ensuring effective execution and alignment with brand goals.
- Coordinated nationwide event logistics, managing scheduling and budget to ensure successful execution.
- Executed media buying strategy for local not-for-profit organization, optimizing outreach and visibility.
Education
BA - Communications
01.1997
Graduated Cum Laude
Skills
- Digital media sales
- Account strategy
- Sales forecasting
- Market analysis
- Growth strategies
- Client relationship management
- Multimedia negotiation
Timeline
National Account Executive - Tegna
10.2020 - Current
Major Account Executive - KSDK (NBC) - Tegna
07.2019 - 10.2020
Senior Account Manager - iHeartMedia
01.2010 - 07.2019
Account Executive - KDNL (ABC) - Sinclair Broadcast Group
01.2002 - 01.2010
Account Executive - KMOV (CBS) – Gray Television
01.2001 - 01.2002
Account Executive - STLToday.com
01.1999 - 01.2001
Account Executive - The Kerry Group
01.1997 - 01.1999
Saint Louis University - BA, Communications