Laura Castella
Middletown,NJ
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
14
14
years of professional experience
Work History
Branch Vice President/Managing Broker
Coldwell Banker Realty
Middletown, NJ
09.2020 - Current
- Increased branch revenue by implementing effective sales strategies and fostering strong relationships with clients.
- Streamlined operations for better productivity by identifying inefficiencies and implementing new procedures.
- Managed a team of agents, providing guidance and support for their career development and performance improvement.
- Developed innovative marketing campaigns to attract new business and increase overall market share.
- Coordinated events and seminars to engage the local community, strengthening brand reputation and client relationships.
- Collaborated with senior management to develop strategic plans for branch growth and expansion.
- Oversaw daily operations within the branch, ensuring all employees and agents adhered to company policies and regulations.
- Maintained compliance with regulatory requirements through diligent oversight of processes, documentation, and reporting procedures.
- Negotiated contracts with partners and vendors, securing favorable terms to benefit the branch''s bottom line.
- Fostered an inclusive work environment by promoting diversity initiatives and encouraging open communication among team members.
- Checked payroll, vendor payments, commissions and other accounting disbursements for accuracy and compliance.
Broker Associate
Coldwell Banker Realty
Middletown, NJ
09.2009 - 09.2020
- Increased client satisfaction by providing personalized investment advice and developing tailored financial plans.
- Built strong relationships with clients, resulting in a high rate of referrals and repeat business.
- Conducted thorough market research to identify profitable investment opportunities for clients.
- Implemented effective negotiation tactics to secure favorable terms in contracts for clients.
- Ensured accuracy of all documentation, reducing errors and expediting the closing process.
- Successfully closed challenging deals by employing creative problem-solving skills during negotiations.
- Achieved consistent sales by promoting properties through advertisements, open houses and listing services.
- Coordinated property staging and upkeep to promote quick sales.
- Enhanced brokerage reputation by consistently meeting and exceeding sales targets.
- Negotiated complex real estate transactions for successful closings, ensuring a positive experience for all parties involved.
Education
Brookdale Community College
Lincroft, NJSkills
- Adaptability
- Conflict Resolution
- Business Development
- Cross-functional Collaboration
- Organizational Skills
- Marketing Strategy
- Time Management
- Problem Solving
- Staff Management
- Scheduling
- Business Planning
- Expense Reporting
- Staff Recruitment and Hiring
- Sales Support
- Recruitment and Hiring
- Sales Professional
Awards and Qualifications
- Monmouth Ocean Regional Realtors Secretary/Treasurer 2022-2023
- Monmouth Ocean Regional Realtors Board of Directors 2019-2021 Term
- NJ REALTORS® Housing Opportunity Foundation Trustee
- Women's Council of Realtors Monmouth County President 2021-2022
- Women's Council of Realtors Governing Board 2016 - 2020
- NJ REALTORS® Circle of Excellence Sales Award® 2014 - 2020
- Monmouth Ocean Regional Realtors 2017 REALTOR-Associate of the Year
- Five Star Professional Award for 2016 - 2021 as seen in NJ Monthly Magazine
- Accredited Buyer's Representative (ABR) Designation
- Seller Representative Specialist (SRS) Designation
- Real Estate Negotiation Expert (RENE) Certification
- Certified Residential Specialist (CRS) Designation
- At Home With Diversity (AHWD) Certification
- National Association of Realtors Commitment to Excellence (C2EX) Endorsed
- Performance Management Network (PMN) Designation
- Pricing Strategy Advisor (PSA) Certification
- Resort and Second-Home Property Specialist (RSPS) Certification
Timeline
Branch Vice President/Managing Broker
Coldwell Banker Realty
09.2020 - Current
Broker Associate
Coldwell Banker Realty
09.2009 - 09.2020
Brookdale Community College