Summary
Overview
Work History
Education
Skills
Awards and Qualifications
Timeline
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Laura Castella

Middletown,NJ

Summary

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

14
14
years of professional experience

Work History

Branch Vice President/Managing Broker

Coldwell Banker Realty
09.2020 - Current
  • Increased branch revenue by implementing effective sales strategies and fostering strong relationships with clients.
  • Streamlined operations for better productivity by identifying inefficiencies and implementing new procedures.
  • Managed a team of agents, providing guidance and support for their career development and performance improvement.
  • Developed innovative marketing campaigns to attract new business and increase overall market share.
  • Coordinated events and seminars to engage the local community, strengthening brand reputation and client relationships.
  • Collaborated with senior management to develop strategic plans for branch growth and expansion.
  • Oversaw daily operations within the branch, ensuring all employees and agents adhered to company policies and regulations.
  • Maintained compliance with regulatory requirements through diligent oversight of processes, documentation, and reporting procedures.
  • Negotiated contracts with partners and vendors, securing favorable terms to benefit the branch''s bottom line.
  • Fostered an inclusive work environment by promoting diversity initiatives and encouraging open communication among team members.
  • Checked payroll, vendor payments, commissions and other accounting disbursements for accuracy and compliance.

Broker Associate

Coldwell Banker Realty
09.2009 - 09.2020
  • Increased client satisfaction by providing personalized investment advice and developing tailored financial plans.
  • Built strong relationships with clients, resulting in a high rate of referrals and repeat business.
  • Conducted thorough market research to identify profitable investment opportunities for clients.
  • Implemented effective negotiation tactics to secure favorable terms in contracts for clients.
  • Ensured accuracy of all documentation, reducing errors and expediting the closing process.
  • Successfully closed challenging deals by employing creative problem-solving skills during negotiations.
  • Achieved consistent sales by promoting properties through advertisements, open houses and listing services.
  • Coordinated property staging and upkeep to promote quick sales.
  • Enhanced brokerage reputation by consistently meeting and exceeding sales targets.
  • Negotiated complex real estate transactions for successful closings, ensuring a positive experience for all parties involved.


Education

Brookdale Community College
Lincroft, NJ

Skills

  • Adaptability
  • Conflict Resolution
  • Business Development
  • Cross-functional Collaboration
  • Organizational Skills
  • Marketing Strategy
  • Time Management
  • Problem Solving
  • Staff Management
  • Scheduling
  • Business Planning
  • Expense Reporting
  • Staff Recruitment and Hiring
  • Sales Support
  • Recruitment and Hiring
  • Sales Professional

Awards and Qualifications


  • Monmouth Ocean Regional Realtors Secretary/Treasurer 2022-2023
  • Monmouth Ocean Regional Realtors Board of Directors 2019-2021 Term
  • NJ REALTORS® Housing Opportunity Foundation Trustee
  • Women's Council of Realtors Monmouth County President 2021-2022
  • Women's Council of Realtors Governing Board 2016 - 2020
  • NJ REALTORS® Circle of Excellence Sales Award® 2014 - 2020
  • Monmouth Ocean Regional Realtors 2017 REALTOR-Associate of the Year
  • Five Star Professional Award for 2016 - 2021 as seen in NJ Monthly Magazine
  • Accredited Buyer's Representative (ABR) Designation
  • Seller Representative Specialist (SRS) Designation
  • Real Estate Negotiation Expert (RENE) Certification
  • Certified Residential Specialist (CRS) Designation
  • At Home With Diversity (AHWD) Certification
  • National Association of Realtors Commitment to Excellence (C2EX) Endorsed
  • Performance Management Network (PMN) Designation
  • Pricing Strategy Advisor (PSA) Certification
  • Resort and Second-Home Property Specialist (RSPS) Certification

Timeline

Branch Vice President/Managing Broker

Coldwell Banker Realty
09.2020 - Current

Broker Associate

Coldwell Banker Realty
09.2009 - 09.2020

Brookdale Community College
Laura Castella