Laura Cortes Cruz
North Hollywood,CA
Summary
Professional with strong experience in visual merchandising and retail management. Skilled in creating impactful visual displays, driving sales, and enhancing customer experience. Focused on team collaboration and adaptable to changing needs. Known for reliable performance, leadership, and strategic thinking.
Overview
11
11
years of professional experience
Work History
Operations and Visual Manager
ALO YOGA
06.2024 - Current
- Led visual merchandising strategies to enhance brand presence and customer experience across all locations.
- Collaborated with teams to align visual standards with brand guidelines and marketing campaigns.
- Managed inventory flow and replenishment to ensure optimal product availability.
- Directed in-store displays, window setups, and product placements to drive sales.
- Optimized operational processes, including inventory management, sales tracking, and staff coordination.
- Trained and mentored staff on visual and operational standards.
- Conducted audits and implemented improvements for visual and operational consistency.
- Analyzed sales data to adapt strategies and maximize performance.
- Coordinated store openings, renovations, and visual resets for product launches and seasonal collections.
- Increased visual impact and sales of more than 15% every month through optimal arrangement of mannequins, fixtures, walls, and tables.
Visual Merchandiser & Product Lead
ALO YOGA
09.2022 - 06.2024
- Partnered with the Planning & Allocation team to ensure an accurate product assortment aligned with sales demand, demographics, and styling trends.
- Developed weekly product performance reports, analyzing best-sellers and identifying low or out-of-stock items to maintain a healthy replenishment cycle.
- Collaborated in the creation of new color drop directives and workshops, establishing global guidelines for upcoming marketing campaigns.
Visual Manager
H&M
12.2019 - 09.2022
- Strategically planned commercial launches, aligning store operations and budget within a 4-week planning cycle.
- Managed and trained a team of 2 salaried employees and over 45 hourly associates in visual merchandising and sales strategies.
- Analyzed weekly sales and product performance reports to identify trends and optimize sales strategies.
Visual Merchandiser
Zara
09.2015 - 07.2017
- Planned and executed creative visual setups, boosting men's merchandise sales by 30%.
- Utilized RFID to analyze product performance and maintain inventory alignment with sales demands.
- Collaborated with operations to replenish inventory and ensure top-selling items were prominently displayed.
Research Assistant
Fox Telecolombia
01.2014 - 08.2015
- Conducted literature research and recorded live interviews for National Geographic TV shows.
- Managed interview scheduling to align with production timelines.
- Ensured proper legal documentation and release forms were signed and archived before final product launch.
Education
Bachelors of Art - Filmmaking
UNIAGUSTINIANA
Bogota, Colombia06.2015
Professional Certificate - Cinema Editing
JAVERIANA UNIVERSITY
Bogota, Colombia04.2016
Online Professional Certificate - Fashion as Design
MUSEUM OF MODERN ART
New York, NY2018
Skills
- Adaptability
- Fast Learner
- Microsoft Office
- Ability to Multitask
- Customer Service
- Styling
- Time Management
- Microsoft Excel
- Ability to Work inaTeam
- Ability to Work Under Pressure
- Communication
- Merchandising
- Communication Skills
- Decision Making
- Effective Time Management
- Problem Solving
- Leadership
- Managerial
- Customer experience enhancement
- Brand identity development
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Operations and Visual Manager
ALO YOGA
06.2024 - Current
Visual Merchandiser & Product Lead
ALO YOGA
09.2022 - 06.2024
Visual Manager
H&M
12.2019 - 09.2022
Visual Merchandiser
Zara
09.2015 - 07.2017
Research Assistant
Fox Telecolombia
01.2014 - 08.2015
Bachelors of Art - Filmmaking
UNIAGUSTINIANA
Professional Certificate - Cinema Editing
JAVERIANA UNIVERSITY
Online Professional Certificate - Fashion as Design
MUSEUM OF MODERN ART
Similar Profiles
Loreal ThompsonLoreal Thompson
E-commerce Customer Service Representative at Alo Yoga and Alo MovesE-commerce Customer Service Representative at Alo Yoga and Alo Moves
Katelyn AyersKatelyn Ayers
Sales Associate at Alo YogaSales Associate at Alo Yoga
ILLEANA CARRILLOILLEANA CARRILLO
Sales and Service Associate at Alo YogaSales and Service Associate at Alo Yoga
Sonya KimSonya Kim
LEAD DESIGNER at GRAVIDEE DENTAL STUDIOLEAD DESIGNER at GRAVIDEE DENTAL STUDIO
Mark AugustineMark Augustine
Travel Consultant at Viking CruisesTravel Consultant at Viking Cruises