Laura D'Aprix

Project Pivot Collaborative formed in early 2020 and brought together a group of talented independent marketing, communications, and event management professionals to respond to the unique needs of our client's as organizations shifted from in-person to virtual events in response to the COVID-19 Pandemic.

• Created customized event strategies to assist client is shifting into the virtual landscape, including sourcing new technology, researching, designing and implementing event platforms and adapting sponsorship and fundraising strategies for virtual.
• Adapted event content strategies to increase engagement, created shorter, tighter content to fit new formats, researched and adapted technology solution to maximize engagement.
• Completed Virtual Fundraising course from the Event Leadership Institute to create better sponsorship packages and maximize results.

K2New Marketing & Business Development works with community based organizations and non-profits to develop marketing strategies and well crafted events that help our clients expand visibility, strengthen and and develop client relationships, as well as strategies and events that create connections internally for staff development and team building.

• Completed event coordination for multiple clients for ribbon cuttings, staff events, and annual gala fundraising events.
• Managed and coordinated sponsor event benefits to maximize sponsor packages.
• Manged administrative logistics of events, including registration, onsite check-in, and seating for events ranging between 500 and 1200 attendees.
• Supervised onsite team and provided day-of inquiries support and troubleshooting.
• Worked with clients in the event preparation stages to create detailed timeline for deliverables, email communication strategies, meeting agendas, coordination of program book, and scheduling of video participants for tribute videos.

Worked as the SMPS NY Chapter Administrator to support the Board of Directors in the day-to-day operations and management of the professional chapter.

• Maintained QuickBooks Account, reviewed financial accounts for accuracy and resolved discrepancies.
• Completed event management for 10-12 programs annually including monitoring registration, completing event sign-in logistics, produce nametags, collect payments, and put together post event reporting
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Worked part-time with the East-Coast Regional Marketing Team for this large-scale international professional design and services company

• Supported the marketing team in the development and management of Request for Proposal Responses (RFP) including the writing, editing, coordination of graphic materials,and preparation of firm qualifications and professional resumes along with ensuring all RFP requirements were meet.
• Worked with the corporate marketing team for the firm's rebranding effort in 2017-2018 including writing engaging and successful marketing and website content in new branding voice.
• Project managed and wrote content for targeted industry sector brochures highlighting capabilities in the resilient, sustainable and pharmaceutical sectors.
• Supported technical staff to write and produce specific marketing initiatives such as new staff announcements, project milestone and award submission content.

• Developed and implemented marketing and communications plan for Landscape Architect, Engineering & Planning company.
• Coordinated with senior staff to produce Request for Proposal (RFP) responses for public and private sector clients.
• Managed marketing staff to meet deadlines, complete weekly and monthly reporting, lead tracking and managing proposal production.
• Coordinated marketing and business development activities, including, advertising, newsletters, standard qualification statements and budgets.
• Developed metrics and measured success of annual efforts to refine and target marketing budgets.