Laura Gutierrez
Irvine
Summary
Passionate and results-driven Sales Leader with 15+ years of success in the architecture, design, and building materials industries. Recognized for building authentic relationships, earning client trust, and transforming ideas into standout projects. Skilled at driving growth through consultative selling, creative problem-solving, and a genuine passion for design. Experienced in winning national accounts, growing new territories, and guiding clients from concept to completion with energy, vision, and a client-first approach. Fully bilingual in English and Spanish, with the ability to connect across diverse markets and deliver tailored solutions that leave a lasting impact.
Overview
28
28
years of professional experience
Work History
Sr. A&D Southern California Manager
Jamie Stern Design
01.2023 - Current
- Tasked with bringing Jamie Stern Design into a brand-new Southern California market, introducing designers to our collections of furniture, carpet, leather, and fabrics.
- Work hand-in-hand with A&D firms across hospitality, commercial, healthcare, multi-family, education, corporate, and residential projects, positioning the brand as a fresh and reliable partner.
- Known for making connections that feel genuine — building trust with designers, developers, and contractors while helping them bring their project visions to life.
- Love walking clients through options and showing how our products can transform a space, whether it’s a hotel lobby, a healthcare center, or a luxury residence.
- Focused on establishing Jamie Stern as a go-to resource in this new territory, growing awareness through relationships, collaboration, and creative solutions.
Sr. Account Manager
Emser Tile
01.2021 - 01.2023
- Took ownership of all commercial projects, from major hospitality builds to national spec programs and large-scale developments.
- Built trusted partnerships with developers, interior designers, contractors, and residential clients, making sure every project felt supported from the first meeting to installation.
- Became a go-to resource for clients by listening closely to their needs and presenting solutions that matched their vision.
- Helped clients navigate design and material choices with confidence, turning complex projects into smooth, successful experiences.
- Drove consistent growth by expanding accounts and opening new opportunities, while keeping relationships at the center of every win.
Architectural Sales & Design Account Executive
Porcelanosa USA
01.2013 - 01.2020
- Surpassed monthly sales targets by building authentic relationships and offering tailored solutions to high-end clients.
- Secured national accounts and landed specification deals with leading architects, designers, and developers.
- Delivered impactful presentations and product demonstrations that inspired client confidence and drove adoption.
- Organized and hosted product events to engage clients and showcase new collections.
- Managed projects from concept through installation, ensuring seamless execution and exceptional client satisfaction.
Showroom Design Consultant – Account Executive
Marmol Export USA
01.2004 - 01.2014
- Guided retail, design, and construction clients through the entire project process with personalized service and creative solutions.
- Built lasting client relationships and expanded opportunities by actively engaging in industry events.
- Partnered with architects, interior designers, builders, and contractors to bring projects from vision to reality.
Retail Sales Associate
Bebe Stores Inc.
01.2004 - 01.2005
- Created personalized shopping experiences that built loyal client relationships.
- Conducted client outreach to schedule appointments and provide curated style selections.
- Boosted store profitability by delivering an engaging sales approach and upselling promotions.
Office Manager – Administrator
Decoexsa Mediterraneo SA
01.1998 - 01.2004
- Oversaw office operations, client communications, and logistics to support smooth business flow.
- Managed shipping and receiving logistics for international projects.
- Provided administrative support to leadership, coordinating schedules, payments, and client correspondence.
Education
ESL - English
Fullerton College
Fullerton, CA01.2004
Marketing & Business Strategy - undefined
Escuela Mercantil
01.2002
Microsoft Office Software & Administration - undefined
Academia Europa
01.1998
Skills
Strategic Sales & Business Development
Building Client Relationships
B2B & B2C Sales Expertise
Consultative Presentations & Demos
Project & Account Management
Cross-Functional Collaboration
Interior Design Knowledge
Bilingual: English & Spanish
Team leadership
Operations management
Decision-making
Strategic planning
Performance management
Business development
Marketing
Customer relationship management (CRM)
Relationship building
Cross-functional teamwork
Expense tracking
Verbal and written communication
Goal setting
Negotiation
Task delegation
Sales techniques
Key performance indicators
Lead generation
Schedule preparation
Timeline
Sr. A&D Southern California Manager
Jamie Stern Design
01.2023 - Current
Sr. Account Manager
Emser Tile
01.2021 - 01.2023
Architectural Sales & Design Account Executive
Porcelanosa USA
01.2013 - 01.2020
Showroom Design Consultant – Account Executive
Marmol Export USA
01.2004 - 01.2014
Retail Sales Associate
Bebe Stores Inc.
01.2004 - 01.2005
Office Manager – Administrator
Decoexsa Mediterraneo SA
01.1998 - 01.2004
Marketing & Business Strategy - undefined
Escuela Mercantil
Microsoft Office Software & Administration - undefined
Academia Europa
ESL - English
Fullerton College