Liam Parsekian
Los Angeles,California
Summary
Dynamic Southern California Manager at Dos Hombres with a proven track record of driving brand growth. Expertise in securing accounts and driving brand expansion through strategic development and relationship building. Skilled in budget management and CRM, consistently exceeding KPIs and fostering long-term partnerships to ensure sustained revenue growth across diverse markets.
Overview
10
10
years of professional experience
Work History
Southern California Manager
Dos Hombres
02.2025 - Current
- Territory expanded from Los Angeles to Orange County and San Diego markets.
- Responsible for all So-Cal SGWS teams in the on & off premise.
- Overseeing broad strategy for all business channels in Southern California
- Managing pricing, promotions, incentives, and program strategies to drive penetration and revenue growth.
Los Angeles Market Manager
Dos Hombres
04.2021 - 02.2025
- Managed on premise and off premise business for major markets including, Los Angeles, Long Beach, Santa Barbara and Paso Robles.
- Developed Brand Growth by 230% since 2021 as Dos Hombres outperformed the mezcal category in the #1 agave market.
- Coordinated and worked closely with 14+ SGWS distributor teams to manage each territory and find growth opportunities.
- Targeted accounts including independents, national & regional accounts.
- Organized high-profile activations that grew partnerships and built brand recognition.
- Consistently achieved and exceeded annual and quarterly KPI's through effective sales strategy and business planning.
- Conducted in depth customer trainings on brand information along with extensive agave education when necessary.
- Collaborated with upper management to implement evolving strategies and exceed team goals.
- Compiled and analyzed VIP data to determine strategy & improve sales and performance.
- Prepared sales presentations for clients showing success and credibility of products.
Production Assistant
Film
06.2016 - 09.2020
- Westworld (HBO) Sept 2019-Sept 2020
- Better Call Saul (Sony) April 2019-Sept 2019
- Suicide Squad 2 (Warner Bros) March 2019
- El Camino (Sony) Nov 2018-Feb 2019
- Cosmos: Possible Worlds (Fox & Nat Geo) Sept 2017-Sept 2018
- Alpha (Sony) June 2016-July 2017
Bartender
Saddle Ranch Chophouse
11.2015 - 06.2016
- Trained new bartenders on drink preparation, product promotion, garnish preparation, and sanitation protocol.
- Used extensive knowledge of beer, wine and spirits to make informed recommendations to customers.
- Built relationships with vendors to manage orders and negotiate costs.
Restaurant Server
Saddle Ranch Chop House
04.2015 - 11.2015
- Utilized communication and problem-solving skills to resolve customer issues promptly and effectively.
- Maintained order efficiency and accuracy through clear communication with kitchen staff, earning numerous recommendations from satisfied customers.
Education
High School Diploma -
Pepperdine University
Malibu, CA01-2016
Skills
- Annual Programming
- VIP Reporting Proficient
- New Product Launches
- Strategic Marketing
- Customer Relationship Management (CRM)
- MS Office Proficient
- Sales Techniques
- Budget Control
- Business Development
- Team Leadership
- Relationship Building
- Excellent Communicator
Timeline
Southern California Manager
Dos Hombres
02.2025 - Current
Los Angeles Market Manager
Dos Hombres
04.2021 - 02.2025
Production Assistant
Film
06.2016 - 09.2020
Bartender
Saddle Ranch Chophouse
11.2015 - 06.2016
Restaurant Server
Saddle Ranch Chop House
04.2015 - 11.2015
High School Diploma -
Pepperdine University
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