Laura Liddle
Waterloo,IA
Summary
Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Wholesale Sales Representative
Bill Doran Company
Waterloo, IA
04.2018 - Current
- Assisted customers with product selections and answered inquiries.
- Conducted market research to identify selling possibilities and evaluate customer needs.
- Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
- Engaged casual shoppers to provide information about featured products and recommend merchandise, driving sales opportunities.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Produced sales documents, finalized deals and filed records.
- Maximized sales by keeping areas tidy, fully stocked and correctly priced.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Negotiated deals and handled complaints or objections.
- Set up meetings with potential clients and listened to their wishes and concerns.
- Developed and implemented strategies to meet sales quotas.
- Monitored inventory levels and placed orders as needed.
- Collaborated with team members to develop effective sales plans.
- Sparked social conversations with customers to provide friendly atmosphere and smooth shopping experience.
- Performed regular follow-ups with clients to ensure satisfaction with purchases.
- Placed orders and answered customer questions in-person, through email, and over phone to maximize customer service.
- Maintained current store, product, and promotional knowledge to drive consistent sales.
- Provided personalized service to build relationships with customers.
- Assisted customers in selecting appropriate products or services for their needs.
- Educated customers about products and services offered by the company.
- Resolved customer complaints promptly and efficiently.
- Developed key customer relationships to increase sales.
- Resolved customer complaints effectively to ensure satisfaction.
- Developed strong relationships with repeat customers through personalized service.
- Collaborated with team members to optimize store layout and displays.
Floral Department Manager
Hy-Vee
Waterloo, Iowa
03.2016 - 03.2018
- Managed floral inventory and ensured freshness of products daily.
- Supervised team members in arranging and displaying floral designs.
- Oversaw daily operations and maintained cleanliness of the floral department.
- Developed promotional displays to attract customer interest in floral offerings.
- Implemented best practices for maintaining flower longevity and care procedures.
- Scheduled staff shifts to ensure coverage during peak business hours.
- Ordered supplies based on space and budget availability, current trends and sales projections.
- Provided excellent customer service by responding promptly to inquiries or complaints.
- Ensured compliance with all safety regulations in the workplace.
- Managed integration and merchandising of seasonal and holiday-specific product offerings.
- Delegated assignments and set schedules for effective coverage of floral department needs.
- Trained new employees on company policies, procedures and product knowledge.
- Prepared reports on sales data, inventory levels and other metrics related to the floral department.
- Conducted regular audits to identify areas for improvement in efficiency, safety and quality control measures.
- Created attractive and eye-catching displays with accurate signage to promote products.
- Ensured compliance with all applicable laws regarding health codes, safety regulations and environmental protection.
- Trained staff in handling customers inquiries and complaints, stocking shelves and merchandising products.
- Evaluated employee performance regularly and provided constructive feedback.
- Organized daily operations of the floral department including staffing, ordering supplies and managing inventory.
- Cut, arranged and produced flower bouquets and potted perennial plants according to customer specifications.
- Created tabletop and various other custom arrangements or pieces.
Manager of General Merchandise
Hy-Vee Food Store
Waterloo, IA
03.2002 - 03.2018
- Supervised daily operations of merchandise department at a leading grocery retailer.
- Managed inventory levels to ensure product availability and minimize stockouts.
- Trained and mentored staff on customer service best practices and product knowledge.
- Coordinated with vendors for timely delivery of merchandise and promotional items.
- Developed visual merchandising displays to enhance product presentation and sales appeal.
- Resolved customer inquiries and complaints efficiently to maintain satisfaction levels.
- Implemented loss prevention strategies to safeguard company assets and minimize shrinkage.
- Performed regular audits of store shelves for out-of-stocks or damaged goods.
- Analyzed weekly reports to identify areas for improvement in sales and operational efficiency.
- Ensured that products were properly displayed in accordance with company guidelines.
- Managed the daily operations of the store, including staffing and scheduling employees.
- Reviewed invoices from vendors for accuracy prior to authorizing payment requests.
- Provided exceptional customer service by responding promptly to inquiries and resolving complaints efficiently.
- Collaborated with marketing department to develop campaigns that increased brand awareness.
- Trained new employees on store policies and procedures while providing ongoing coaching and feedback to existing staff members.
- Conducted regular meetings with team members to discuss goals, objectives, progress, challenges and opportunities for improvement.
- Created a safe working environment by enforcing safety protocols at all times.
- Supervised merchandise inventory levels and restocked shelves as needed.
- Executed multiple projects simultaneously, coordinating, and prioritizing tasks.
- Placed prices and descriptive signage to enhance displays and promote items.
- Used historical and current business data to determine key buying trends and items.
- Managed inventory levels across multiple channels to ensure product availability and minimize overstock.
- Led seasonal merchandise planning, aligning inventory with consumer buying patterns and seasonal trends.
- Managed merchandise assortments, ensuring a balanced and appealing mix of products that meet customer demands.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
- Used Point of Sale register system to complete transactions.
- Processed credit card payments and counted back change and currency with accuracy rate.
- Supervised successful, well-supplied and highly organized establishment thanks to consistent oversight and regular cleanliness inspections.
- Collaborated with company departments to guarantee cohesive branding and strategic product placement.
Education
High School Diploma -
Nashua-Plainfield High School
Nashua05-1999
Some College (No Degree) - Medical
Kirkwood Community College
Cedar RapidsCertified Nursing Assistant - Medical
Hawkeye Community College
Waterloo, IA04-2007
Skills
- Customer relationship management
- Time management
- Cold calling experience
- Goal-oriented mindset
- Closing sales
- Excellent communication
- Task prioritization
- Adaptability and flexibility
- Multitasking Abilities
- Direct sales
Affiliations
- Golfing
- Crafting & Decorating
- Traveling
Accomplishments
- Hy-Vee Employee of the Month- 2002
- Bill Doran Just Do It Anyway Award
Certification
- Certified Nursing Assistant
- Florist Certification Course
References
References available upon request.
Timeline
Wholesale Sales Representative
Bill Doran Company
04.2018 - Current
Floral Department Manager
Hy-Vee
03.2016 - 03.2018
Manager of General Merchandise
Hy-Vee Food Store
03.2002 - 03.2018
High School Diploma -
Nashua-Plainfield High School
Some College (No Degree) - Medical
Kirkwood Community College
Certified Nursing Assistant - Medical
Hawkeye Community College