Laura Luna
Del Rio,TX
Summary
Dynamic and organized store management professional with extensive experience in retail sales, recognized for leveraging strong interpersonal and leadership skills to train, develop, and motivate high-performing teams. Proven track record of driving sales and consistently achieving ambitious goals underscores a commitment to excellence. Expertise in cultivating and managing customer relationships enhances loyalty and satisfaction, contributing to a thriving retail environment. Passionate about fostering a positive team culture while delivering exceptional customer experiences.
Overview
18
18
years of professional experience
Work History
Bartender/Tap Room Associate
Mesquite Creek Outfitters
Del Rio, TX
08.2024 - Current
- Increased customer satisfaction by providing excellent service and crafting high-quality cocktails.
- Educated customers on drink options, making personalized recommendations based on preferences or dietary restrictions.
- Organized bar inventory and storage procedures to keep stock within optimal levels and meet expected customer demands.
- Developed loyal clientele by consistently delivering outstanding service and engaging in friendly conversation.
- Maintained a clean and organized workspace, ensuring compliance with health and safety regulations.
- Supported special events through attentive service, adapting quickly to varying needs of guests or clients.
- Adapted to fast-paced environment, effectively managing multiple drink orders simultaneously without compromising quality.
- Proactively addressed potential conflicts or disturbances among patrons, maintaining a safe atmosphere for all guests.
- Efficiently opened or closed the bar according to established procedures, ensuring preparedness for each shift.
- Trained new bartenders on drink preparation, product promotion, garnish preparation, and sanitation protocol.
- Upsold menu items to customers, driving up per sale revenues and maximizing profits.
Assistant Store Manager
Ann Taylor Loft
San Antonio, TX
06.2020 - Current
- Facilitated goal-setting sessions with management to ensure alignment with organizational key performance indicators.
- Articulated expectations, policy changes, new initiatives, and product knowledge to employees.
- Led daily operations, ensuring seamless store functionality and exceptional customer service.
- Directed the execution of floor sets aligned with plan-o-grams, ensuring a visually appealing and organized store environment.
- Analyzed inventory levels, optimizing stock management to reduce shrinkage and improve availability.
- Developed and executed promotional strategies, increasing foot traffic and customer engagement during peak seasons.
- Analyzed staffing needs and created efficient work schedules to ensure exceptional customer service and cost-effectiveness.
- Trained and mentored staff, fostering a collaborative team environment focused on sales goals.
- Supported hiring initiatives aimed at identifying and retaining high-caliber candidates.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
Sales Lead
Ann Taylor Loft
San Antonio, TX
09.2019 - 05.2020
- Conducted comprehensive analysis of reports to drive strategic decisions impacting business trends.
- Conducted training sessions on best practices for sales and customer service to optimize overall store performance.
- Fostered strong connections with customers to support sales initiatives and promote brand loyalty.
- Facilitated training sessions for new employees on company policies and effective sales techniques.
- Enhanced customer satisfaction by providing accurate and timely responses to inquiries, supporting sales initiatives.
- Executed comprehensive loss prevention procedures to safeguard against inventory shortages.
- Emphasized innovative products and promotional offers to enhance customer engagement during sales pitches.
Senior Operations Lead
Charming Charlie
San Antonio, TX
01.2014 - 08.2019
- Directed customer experience strategies to enhance satisfaction and consistently exceed annual performance targets.
- Optimized payroll operations to enhance efficiency and meet organizational expectations.
- Executed visual merchandising strategies to ensure brand integrity and enhance customer experience.
- Executed merchandise flow activities with precision and efficiency.
- Demonstrated commitment to operational excellence through personal accountability in task execution.
- Collaborated with GSM to strategize and implement floor sets and merchandising initiatives.
- Interpreted merchandise reports to pinpoint growth opportunities and optimize inventory management.
- Utilized shipment reports and payroll tools to optimize goods receipt planning and management.
- Managed store supply inventory to ensure adherence to budgetary constraints.
- Oversaw maintenance of store cleanliness and organization standards.
Bridal Consultant
Macy’s
San Antonio, TX
11.2011 - 01.2013
- Assessed customer inquiries to provide tailored solutions and improve overall satisfaction.
- Advised customers on product selection and sourced merchandise to fulfill specific needs and desires.
- Explained merchandise functionality and care requirements to enhance customer understanding and satisfaction.
- Executed bagging and packaging of purchases while ensuring quality presentation of wrapped gifts.
- Managed comprehensive records of sales transactions to support operational efficiency.
- Arranged and presented merchandise strategically to drive customer interest and increase sales.
- Oversaw cash register operations and maintained transaction accuracy. Managed cash drawer balancing to uphold financial integrity. Coordinated deposit processes to enhance cash flow security.
Sales Associate
Old Navy
San Antonio, TX
07.2008 - 01.2011
- Oversaw cash register operations and POS transactions, ensuring accurate handling of purchases, refunds, and exchanges for customers.
- Advocated for store credit cards and customer loyalty programs to enhance customer retention.
- Facilitated guest engagement to identify and address customer service needs.
- Managed merchandise tagging and updated signage to enhance customer shopping experience.
- Utilized in-depth product knowledge to support customer interactions and overcome objections.
- Conducted thorough cleaning and organization of store areas to enhance customer experience.
Education
Bachelor’s Degree - Communication, Public Relations, General Business Admin
University of Texas
San Antonio12-2010
High School Diploma - undefined
A.C. Jones High School
Beeville, TX05-2006
Skills
- Customer service expertise
- Strong multitasking
- Highly reliable
- Clear and effective communication
- Engaging personality
- Team player attitude
- Professional appearance
- Suggestive selling
Timeline
Bartender/Tap Room Associate
Mesquite Creek Outfitters
08.2024 - Current
Assistant Store Manager
Ann Taylor Loft
06.2020 - Current
Sales Lead
Ann Taylor Loft
09.2019 - 05.2020
Senior Operations Lead
Charming Charlie
01.2014 - 08.2019
Bridal Consultant
Macy’s
11.2011 - 01.2013
Sales Associate
Old Navy
07.2008 - 01.2011
High School Diploma - undefined
A.C. Jones High School
Bachelor’s Degree - Communication, Public Relations, General Business Admin
University of Texas