LAURA MARTINEZ VALDOVINOS
POTOMAC,MD
Summary
Results-oriented Event & Sales Manager with over 12 years of experience in hospitality management, adept at leading hotel operations and enhancing customer satisfaction. Excels in staff training, recruitment, and conflict resolution, with a proven track record of maintaining high service standards and operational efficiency. Goal-driven sales management professional bringing several-year career history in sales and proven track record of strategic business growth. Skilled at aiding in product marketing efforts. Adept at cultivating productive client relationships through positive rapport, tailored solutions and client engagement.
Overview
9
9
years of professional experience
Work History
SALES MANAGER
Courtyard Capitol Hill/Navy Yard
Washington, DC
03.2024 - Current
- Implemented effective sales strategies, driving a 26% revenue increase in 4 months.
- Enhanced hotel sales by 40% through market trend analysis and prioritizing customer satisfaction.
- Collaborated with the Revenue Manager to balance rate negotiations and hotel financial needs.
- Ensure all definite functions are detailed accurately on BEO's, signed by clients, and promptly distributed to designated departments
GROUP SALES MANAGER
Glover Park Hotel
Washington, DC
07.2024 - 05.2025
- Initiated an up-selling strategy for on-site amenities and event spaces, contributing to a 55% growth in ancillary revenues.
- Fostered strong relationships with 40 world embassies and government offices, boosting customer loyalty.
- Elevated hotel sales by 63% in 3 months via diligent market research and guest satisfaction focus.
- Developed and maintained event timelines, ensuring deadlines were met with 99% accuracy.
- Developed innovative food presentation strategies that led to a 30% increase in positive event reviews.
CORPORATE DIRECTOR OF SALES/GENERAL MANAGER
Hotel Investment Group
San Diego, CA
08.2022 - 12.2024
- Steered group sales for multiple brand hotels, including Hilton and Marriott, as General Manager.
- Launched a strategic partnership with local tourism organizations to promote the hotel, resulting in a steady 20% increase in tourist bookings.
- Managed and motivated a team of 10 to surpass sales targets for 2 years continuously.
- Ensured financial stability and growth by overseeing financial performance and budget.
SALES MANAGER
Courtyard by Marriott Pentagon
Alexandria, VA
03.2020 - 08.2022
- Boosted RevPAR by 36% and occupancy by 28% through innovative pricing and marketing tactics.
- Fostered relationships with major airlines to propose joint marketing initiatives, resulting in an increase of international guest influx by 28%.
- Managed staff allocation ensuring efficient service delivery polished the guest experience and reduced complaints.
GENERAL MANAGER/DIRECTOR OF SALES
Hampton Inn/TownePlace Suites
Vista, CA
07.2016 - 02.2020
- Managed dual hotel sales departments, ensuring above 70% occupancy during pandemic.
- Managed staff and ensured adherence to all company policies and procedures.
- Developed and implemented strategies to improve processes and increase profitability.
- Provided exceptional service, resulting in 95% guest satisfaction.
Education
CERTIFICATE OF ACHIEVEMENT - MEETING & EVENT MANAGEMENT
California State University
San Marcos, California06.2020
BACHELOR OF SCIENCE DEGREE - HOSPITALITY MANAGEMENT
Mira Costa College
Oceanside, California06.2018
Skills
- Hospitality management
- People management
- Property management systems
- Training and development
- Staffing and scheduling
- Performance evaluation
- Conflict resolution
- Marriott Fosse expertise
- Hilton OnQ proficiency
- Opera software knowledge
- Hotel key systems
- Delphi software skills
- Sales proficiency
- Sales training systems
Languages
- English (Native)
- Spanish (Native)
Timeline
GROUP SALES MANAGER
Glover Park Hotel
07.2024 - 05.2025
SALES MANAGER
Courtyard Capitol Hill/Navy Yard
03.2024 - Current
CORPORATE DIRECTOR OF SALES/GENERAL MANAGER
Hotel Investment Group
08.2022 - 12.2024
SALES MANAGER
Courtyard by Marriott Pentagon
03.2020 - 08.2022
GENERAL MANAGER/DIRECTOR OF SALES
Hampton Inn/TownePlace Suites
07.2016 - 02.2020
CERTIFICATE OF ACHIEVEMENT - MEETING & EVENT MANAGEMENT
California State University
BACHELOR OF SCIENCE DEGREE - HOSPITALITY MANAGEMENT
Mira Costa College
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