Summary
Work History
Education
Skills
Timeline
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Laura Oconnor

Laura Oconnor

Barrington,IL

Summary

Beauty Sales and Education Professional specializing in driving sales growth across multiple retail locations. Built strong relationships with beauty advisors and enhanced client engagement, consistently exceeding sales targets. Expertise in training teams on product knowledge and executing strategic initiatives to elevate brand performance.

Work History

Sales & Education Market Specialist

Biossance
Chicago, Northwest Suburbs
  • Supported sales growth across multiple Sephora locations.
  • Built strong relationships with BAs and helped expand clientele.
  • Trained Sephora team on product knowledge and new product launches.
  • Set up and met target goals for FSC events, CEE, and ESV.
  • Reviewed sales each week and prepared sales reports.
  • Monitored inventory levels, created visual graphics, and arranged gondola displays to improve customer engagement.
  • Achieved year-to-date sales increases. Oakbrook +112%, Deerpark +103%, Old Orchard +84%, Woodfield +22%

Sales and Education Market Specialist

Estee Lauder Companies Inc
Kildeer, IL
  • Sales and Education Market Specialist
  • Exceeding monthly sales goals
  • Marketing and planning for all in store events and Corporate Events
  • Supervised and trained team of beauty advisors, enhancing product knowledge and customer service skills
  • Analyzed daily, weekly, monthly, and yearly goals to inform strategic planning and performance improvement
  • Coverage supported for multiple stores
  • Maintained product inventory
  • Updated planograms to reflect current inventory
  • Achieved plan+102%

Account Coordinator

Rose Inc.
Chicago, Northwest Suburbs
  • Maintained sales growth and increased sales across multiple Sephora locations
  • Maintained great working relationships with all store management and building clientele
  • Trained and coached Sephora team on product knowledge and new launches
  • Managed product inventory and organized graphics displays at multiple locations.
  • Set up and managed FSC events, achieving and exceeding goals for CEE and ESV
  • Review sales weekly and provide a sales strategy overview in the Field for maximum sales production

Europerfumes, Coty, Tom Ford, Puig Fragrances
  • Maintain sales growth, and increase sales at multiple locations for Sephora's, Ulta's, Neiman Marcus, Nordstrom's, and Macy's
  • Developed clientele through personalized fragrance consultations
  • Training, coaching teams in product knowledge, and new products
  • Set up, managed, and achieved, exceeded goals
  • Review sales weekly and provide sales strategy overview in Field for maximum sales production

Sales & Education Market Specialist

K18, Moroccanoil Hair Care
Northwest Suburbs
  • Maintain sales growth, and increase sales at multiple locations for Sephora, Salon Centric
  • Set up, managed, and achieved, exceeded daily, weekly, monthly goals
  • Reviewed sales weekly and provided strategic insights in Field to optimize sales production.
  • Conducted training sessions on product knowledge and new products, enhancing team expertise and customer service.
  • Organized monthly FSC events to engage customers and increase brand visibility, while executing CEE initiatives to enhance customer experiences and strengthen brand loyalty.
  • Maintained great working relationships with management and clientele
  • Maintain product inventory, graphics, gondola

Director of Sales, Owner

A Stallone Inc.
Chicago, Illinois
  • Led sales team across locations in Illinois, Wisconsin, Indiana, driving regional performance.
  • Surpassed last year's sales target, expanding overall sales territory.
  • Coordinated sales strategy, education initiatives, event planning, management, scheduling, payroll, and marketing.

Education

AA Degree -

Harper College
Palatine, IL
1984-01

High School Diploma -

Barrington High School
Barrington, IL
1980-01

Skills

  • Sales and education expertise
  • Beauty and skincare consulting
  • Coaching and team development
  • Sales optimization strategies
  • Project management skills
  • Promotional event planning
  • Client engagement strategies
  • Microsoft Office proficiency
  • Relationship management with clients
  • Business networking skills
  • Customer service excellence

Timeline

Sales & Education Market Specialist

Biossance

Sales and Education Market Specialist

Estee Lauder Companies Inc

Account Coordinator

Rose Inc.

Europerfumes, Coty, Tom Ford, Puig Fragrances

Sales & Education Market Specialist

K18, Moroccanoil Hair Care

Director of Sales, Owner

A Stallone Inc.

AA Degree -

Harper College

High School Diploma -

Barrington High School

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Laura Oconnor