Laura O’Reilly
Fenton
Summary
Dynamic leader with a proven track record at Brown Forman Corp, adept in CRM management and fostering client relations. Spearheaded new product launches and strategic brand development, achieving significant market penetration. Excelled in building robust customer relationships and leading teams to surpass sales goals through innovative strategies and effective key account management.
Overview
2025
2025
years of professional experience
Work History
On Premise Market Manager
Brown Forman Corp
- Increased market share by identifying and capitalizing on emerging market trends.
- Streamlined internal processes, enhancing operational efficiency and reducing costs.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built brand awareness in local market and increased penetration with proactive strategies.
Entrepreneur
Self Employed
09.2022 - 02.2025
- Enhanced market presence by reliably providing superior products and services.
- Improved customer satisfaction with exceptional project management skills and timely delivery of products and services.
- Launched new product lines successfully through comprehensive planning, strategy and research.
- Formulated business strategy, core values, and long-term goals.
- Successfully navigated challenging economic conditions by adapting business strategies quickly in response to changing market dynamics.
- Directed inventory purchasing and payroll processes, maintaining operational efficiency and accuracy.
The Hive
Market Manager
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
Sales Manager
Beverage Distributors
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
Education
Bachelors - Merchandising Management
Michigan State University
East Lansing, MI05.2005
Skills
- New product launch
- Client relations
- Sales operations
- CRM management
- Promotional planning
- Key account management
- Pricing strategy
- Competitive analysis
- Channel management
- Product management
Timeline
Entrepreneur
Self Employed
09.2022 - 02.2025
On Premise Market Manager
Brown Forman Corp
The Hive
Market Manager
Sales Manager
Beverage Distributors
Bachelors - Merchandising Management
Michigan State University
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