Matthew Becker
Oconomowoc,WI
Summary
Dynamic sales professional with a proven track record, excelling in new product launches and client relations. Skilled in trade marketing and competitive analysis, I consistently achieved sales goals by building strong relationships and implementing effective strategies, driving market growth and brand awareness.
Overview
15
15
years of professional experience
Work History
On-Premise Market Manager: Constellation Brands
Badger Liquor
01.2023 - 05.2025
- Increased market share by identifying and capitalizing on emerging market trends.
- Achieved sales goals and launched new product innovations by cultivating and securing new customer relationships.
- Built brand awareness in local market and increased penetration with proactive strategies.
- Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
Off-Premise Sales Rep: Constellation Brands
Badger Liquor
03.2020 - 12.2022
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
Wine Sales Representative
Badger Liquor
03.2019 - 02.2020
- Managed a diverse portfolio of wines, consistently meeting or exceeding monthly sales targets set by the company.
- Improved inventory management processes within assigned territories to prevent stock shortages or overages while maximizing profitability.
- Maintained consistent communication with existing clients, ensuring satisfaction and repeat business.
- Attended regular training sessions to stay updated on current industry trends and knowledge, enabling better representation of the company's products.
Sales Trainee
General Beverage
08.2018 - 03.2019
- Answered customer questions regarding store merchandise, department information, and pricing
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Trained new team members in merchandising best practices, ensuring a cohesive approach across the store.
Bartender/Server
Sobelman's Pub and Grill
06.2010 - 08.2018
- Served high customer volumes during special events, nights, and weekends.
- Demonstrated strong multitasking skills by managing multiple tables simultaneously without compromising service quality.
- Managed cash handling duties responsibly, ensuring accurate accounting at the end of each shift.
- Served food and beverages promptly with focused attention to customer needs.
Personal Banker
Wells Fargo
01.2012 - 04.2013
- Utilized strong interpersonal communication skills during client interactions, resulting in increased trust and fostering long-lasting relationships.
- Assisted customers with setting up or closing accounts, completing loan applications, and signing up for new services.
- Maintained compliance with bank policies and regulations while executing various financial transactions for customers.
- Generated new business by conducting thorough financial needs assessments and offering tailored products to clients.
Education
Associate - Business
UW-Waukesha
Waukesha, WI03-2018
Skills
- New product launch
- Client relations
- Sales operations
- Trade marketing
- Pricing strategy
- Competitive analysis
- Time management
- Relationship building
- Brand development
- Sales presentations
- Sales tracking
- B to B sales
Timeline
On-Premise Market Manager: Constellation Brands
Badger Liquor
01.2023 - 05.2025
Off-Premise Sales Rep: Constellation Brands
Badger Liquor
03.2020 - 12.2022
Wine Sales Representative
Badger Liquor
03.2019 - 02.2020
Sales Trainee
General Beverage
08.2018 - 03.2019
Personal Banker
Wells Fargo
01.2012 - 04.2013
Bartender/Server
Sobelman's Pub and Grill
06.2010 - 08.2018
Associate - Business
UW-Waukesha
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