Lauren Bradley
San Luis Obispo,CA
Summary
Marketing professional and yoga instructor seeking opportunity in the fitness/wellness industry. Dedicated manager with 5+ years experience in campaign, podcast, and copywriting management. Talent for devising creative strategies. Natural at relationship building. Self motivated and accountable.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Global Marketing Manager
Edgio
06.2021 - 12.2023
- Responsible for 33% marketing sourced pipeline, reduce churn, increase stage conversion
- Identify target audiences, set campaign goals and timeline, and determine key messages
- Oversee marketing copy, images, videos, social media, emails, case studies and other collateral
- Coordinate with sales, product, design and media teams to develop high-quality campaigns
- Analyze and report on KPIs to validate success of marketing campaigns
- Plan, manage and host company podcast
Content Marketing Manager
Edgio
04.2019 - 06.2021
- Supported marketing strategy from audience, timeline, copy, design, approval, to publish
- Improved website visibility through implementation of SEO strategies
- Wrote, built, tested, analyzed email campaigns and automated nurture flows
- Worked cross-functionally with CEO, CTO, design, sales, product teams to develop content
- Created and managed social media campaigns to increase brand engagement
- Maintained list of influencers and monitored industry trends
- Analyzed user engagement and website traffic metrics
- Wrote and published 50+ blogs and 5+ whitepapers
- Project managed conference sponsorships
Yoga Instructor
CorePower Yoga
01.2022 - 06.2022
- Led yoga 2+ classes per week for a range of levels, from beginner to experienced students
- Demonstrated yoga poses and provided verbal cues and hands-on-adjustments
- Provided instruction on breathing techniques, meditation, and intention setting
- Kept studio area safe, organized, and comfortable for students
Varsity Soccer Coach
Las Lomas High School
10.2019 - 02.2022
- Developed and led age- and ability-appropriate soccer training drills
- Assisted players with positioning, play techniques, and teamwork strategies
- Built positive, productive training environments fostering team unity and camaraderie
- Led yoga and weight training classes to promote proper exercises to prevent sports injuries
Marketing Project Manager
Glow Marketing
06.2018 - 09.2019
- Created company brand messaging, email campaigns, press releases, and website copy
- Researched developing trends to stay updated with new ideas and marketing practices
- Performed market segmentations, targeting and positioning for each product line
- Devised content strategy to effectively engage target audiences
- Supported development of website content, layout, and style
- Managed live events and online presentations
Marketing Assistant
SLO Brew
04.2017 - 12.2018
- Developed relations with neighboring businesses distributing flyers and new sales
- Setup brewing events, poured craft beer, showed enthusiasm for the product
- Managed email communications with clients, musicians, and club members
- Wrote blog and social posts to promote company engagement
- Analyzed competitive market in the San Luis Obispo County
Marketing/PR Assistant
Glow Marketing
06.2016 - 09.2016
- Wrote and distributed press release
- Created/edited PR database for editorial contacts
- Contacted top musicians to create client web page
- Coordinated with graphic designer for flyers/business cards
- Took charge of all social media accounts with company updates
Education
Bachelor of Arts - Communication Studies
California Polytechnic State University-San Luis Obispo
San Luis Obispo, CA06.2018
Semester Abroad
Universidad De Sevilla
Seville, Spain12.2016
Skills
- Integrated Marketing
- Outbound & Inbound Email Campaigns
- SEO Optimization
- Collateral Creation
- Brand-Building Strategies
- Campaign Management
Certification
- Email Marketing - Hubspot Academy
- Inbound Marketing - Hubspot Academy
- 200-hour Power Yoga Teacher Certification
- Coaching Education Course (Varsity Soccer Coach)
- Female Athlete of the Year Scholarship
Timeline
Yoga Instructor
CorePower Yoga
01.2022 - 06.2022
Global Marketing Manager
Edgio
06.2021 - 12.2023
Varsity Soccer Coach
Las Lomas High School
10.2019 - 02.2022
Content Marketing Manager
Edgio
04.2019 - 06.2021
Marketing Project Manager
Glow Marketing
06.2018 - 09.2019
Marketing Assistant
SLO Brew
04.2017 - 12.2018
Marketing/PR Assistant
Glow Marketing
06.2016 - 09.2016
Bachelor of Arts - Communication Studies
California Polytechnic State University-San Luis Obispo
Semester Abroad
Universidad De Sevilla
- Email Marketing - Hubspot Academy
- Inbound Marketing - Hubspot Academy
- 200-hour Power Yoga Teacher Certification
- Coaching Education Course (Varsity Soccer Coach)
- Female Athlete of the Year Scholarship
Similar Profiles
Damian JassoDamian Jasso
Incident Management/Production Operation Engineer at EdgioIncident Management/Production Operation Engineer at Edgio
Riyanka DagaRiyanka Daga
Sr Director Technical Program Management at EdgioSr Director Technical Program Management at Edgio
Nicholas Greaney, MBANicholas Greaney, MBA
Senior Enterprise Account Executive at EdgioSenior Enterprise Account Executive at Edgio