Summary
Overview
Work History
Education
Skills
Timeline
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SEAN MURPHY

New York,NY

Summary

Award-winning Marketing and Content Strategy Executive with 20+ years of progressive leadership experience shaping brand voice, storytelling, and content ecosystems for luxury hospitality and travel brands. Consultative change agent blending creative leadership, business acumen, and operational rigor to build high-performing teams. Proven architect of scalable global content ecosystems driving engagement, editorial relevance, and revenue growth. Strategic storyteller who leverages narrative architecture to accelerate customer conversion.

Overview

2027
2027
years of professional experience

Work History

VP Global Marketing

Virtuoso
New York, New York
08.2023 - Current
  • Lead a high-performing team of global marketing directors, content creators, and strategists to shape integrated marketing initiatives across a $30B+ luxury travel network
  • Crafted multichannel storytelling and marketing strategies for hotels, cruise lines, tour operators, and tourism boards, engaging high-value travelers and their advisors, driving brand relevance and partner ROI.
  • Led global content, editorial, and storytelling strategy across brand, product, and partner ecosystem, strengthening positioning and expanding engagement
  • Leveraged premium video storytelling to elevate cornerstone events and flagship partner programs, enhancing visibility and engagement while increasing partner value.

VP Creative Strategy/Senior Managing Director

PACE COMMUNICATIONS
New York, USA
01.2021 - 12.2022
  • Headed portfolio with $20M+ in revenue to deliver customized marketing solutions and services across key disciplines for high-profile clients, including Four Seasons Hotels & Resorts, PepsiCo, Verizon, Wells Fargo, New York-Presbyterian, Mount Sinai, and 3M.
  • Directed award-winning integrated marketing and content program for Four Seasons Hotels & Resorts, encompassing print and digital magazines, email marketing, video production, social content strategy, direct mail, and ecommerce site for global, affluent audience.

Editor in Chief

JETSETTER (TripAdvisor)
New York, USA
01.2013 - 01.2015

Led editorial vision and content strategy for a luxury booking platform serving 23M members, overseeing global planning, creation, and cross-platform distribution. Directed 200+ editors and creatives to curate 2,800+ hotels, cruises, and travel experiences, while developing innovative multi-channel strategies that significantly increased traffic. Partnered with hospitality executives and sales teams to drive revenue-generating initiatives and served as brand ambassador to media, shaping global brand identity.

Vice President, Custom Media

AMEX PUBLISHING
New York, USA
01.2011 - 01.2013

Led transformation of the custom media and content marketing division, aligning editorial, digital, and creative strategy to serve affluent audiences across Travel + Leisure, Food & Wine, Departures, Executive Travel, and Black Ink. Built and led high-performing cross-functional teams, expanded full-service integrated marketing capabilities, and delivered award-winning, multi-platform programs for luxury partners including Corinthia Hotels, Autograph Collection Hotels, and Auberge Resorts, driving engagement among Platinum and Centurion Card members. Earned 14 industry awards for excellence and AMEX’s highest internal innovation honor.

Content Strategist

Verb, Inc
New York, USA
01.2009 - 01.2011
  • Directed cross-platform branded content programs for Nivea, Food Network Magazine, and American Airlines, producing multimedia initiatives that enhanced engagement and audience reach.

Content Director, Integrated Media

HEARST MAGAZINES
New York, USA
01.2006 - 01.2009
  • Directed integrated, cross-channel content strategies for multiplatform initiatives, including award-winning brand programs including 30 DAYS OF FASHION, while leading creative teams and ensuring consistent voice across platforms.

Editorial Director, Custom Publishing

HEARST MAGAZINES
12.2000 - 01.2006
  • Directed editorial strategy for branded content and custom publications, leading cross-functional teams to deliver integrated programs for major advertising partners.

Research Director/Writer

Vogue & Vanity Fair
New York, NY
1988 - 2000

Education

BA - Comparative Literature

THE AMERICAN UNIVERSITY OF PARIS

Skills

  • Executive Leadership
  • Digital & Social Media Marketing
  • AI Strategy & Governance
  • Content and Creative Strategy
  • Global Editorial Execution
  • Audience Growth & Engagement
  • Cross-Platform Storytelling
  • Data Analysis & Performance Optimization
  • Brand Voice and Positioning
  • Global Team Building
  • Integrated marketing
  • P&L and Budget Oversight

Timeline

VP Global Marketing

Virtuoso
08.2023 - Current

VP Creative Strategy/Senior Managing Director

PACE COMMUNICATIONS
01.2021 - 12.2022

Editor in Chief

JETSETTER (TripAdvisor)
01.2013 - 01.2015

Vice President, Custom Media

AMEX PUBLISHING
01.2011 - 01.2013

Content Strategist

Verb, Inc
01.2009 - 01.2011

Content Director, Integrated Media

HEARST MAGAZINES
01.2006 - 01.2009

Editorial Director, Custom Publishing

HEARST MAGAZINES
12.2000 - 01.2006

Research Director/Writer

Vogue & Vanity Fair
1988 - 2000

BA - Comparative Literature

THE AMERICAN UNIVERSITY OF PARIS
SEAN MURPHY