
Award-winning Marketing and Content Strategy Executive with 20+ years of progressive leadership experience shaping brand voice, storytelling, and content ecosystems for luxury hospitality and travel brands. Consultative change agent blending creative leadership, business acumen, and operational rigor to build high-performing teams. Proven architect of scalable global content ecosystems driving engagement, editorial relevance, and revenue growth. Strategic storyteller who leverages narrative architecture to accelerate customer conversion.
Led editorial vision and content strategy for a luxury booking platform serving 23M members, overseeing global planning, creation, and cross-platform distribution. Directed 200+ editors and creatives to curate 2,800+ hotels, cruises, and travel experiences, while developing innovative multi-channel strategies that significantly increased traffic. Partnered with hospitality executives and sales teams to drive revenue-generating initiatives and served as brand ambassador to media, shaping global brand identity.
Led transformation of the custom media and content marketing division, aligning editorial, digital, and creative strategy to serve affluent audiences across Travel + Leisure, Food & Wine, Departures, Executive Travel, and Black Ink. Built and led high-performing cross-functional teams, expanded full-service integrated marketing capabilities, and delivered award-winning, multi-platform programs for luxury partners including Corinthia Hotels, Autograph Collection Hotels, and Auberge Resorts, driving engagement among Platinum and Centurion Card members. Earned 14 industry awards for excellence and AMEX’s highest internal innovation honor.