Lauren Bulchand
Reseda,CA
Summary
Versatile music industry student studying at CSU Northridge with a specialized interest in creative and digital marketing. Skilled in the creation and management of marketing tactics ranging from static and dynamic promotional materials such as; photo, video, editing, graphics, and the keep of branding assets. Experienced navigating both start up and institutional environments, from acting as marketing director of the student-ran record label, VOVE, at CSUN, to founding and developing an independent social-media music platform known as "etc.".
Overview
2026
2026
years of professional experience
Work History
Marketing Director
Five of Five Entertainment (VOVE)
Los Angeles, CA
06.2025 - Current
- Lead marketing strategy, campaign planning, and content production for artist releases and label initiatives.
- Responsible for social media management, promotional assets, and audience engagement across digital platforms, with a focus on brand consistency and growth.
Production Assistant
Downtime TV
Los Angeles, CA
12.2025 - Current
- Assisted in coordinating production schedules, call sheets, and workflows to optimize efficiency.
- Supported set design and setup, ensuring alignment with creative vision.
- Collaborated with team members to troubleshoot equipment issues promptly.
Marketing Manager
Kawaii Sunrise (Artist)
Los Angeles, CA
06.2025 - Current
- Developed and implemented the creation of album roll-out strategies with multimedia directors and producers for promotional materials such as visualizers, music videos, and social media graphics.
- Managed all social media platforms and provided daily updates to increase the artist's presence and engagement
- Monitored and evaluated campaign performance metrics to inform strategic decisions.
Marketing Director & Secretary
Music and Entertainment Student Association (MESA)
California State University Northridge
06.2025 - Current
- Developed and oversaw the creation of short form media content (Instagram Reels, TikTok, Posts) to garner student outreach and brand awareness.
- Responsible of researching, raising awareness and the sharing of industry opportunities to students within CSU Northridge's music industry program.
Founder & Creative Director
Etc.
Northridge, CA
06.2025 - Current
- Founded and created an independent music media platform devoted to upholding emerging jazz and electronic musicians worldwide.
- Administrated and lead all operations for live events and marketing initiatives.
- Planned and produced all brand initiatives and recurring content such as: interviews, live events, show reviews, and recorded live sets.
Marketing Intern
Everything Studios LLC
Burbank, CA
01.2026 - Current
- Maintained project timelines and coordinated tasks between departments for seamless execution of marketing plans.
- Led production in creating written, video, and image content for marketing channels.
- Enhanced social media engagement through regular posting and audience interaction.
Model Scouting Assistant
Madeleine Ostlie (AAMO Casting)
03.2025 - Current
- Acted as the LA scouting assistant to Madeleine Ostlie of AAMO Casting.
- Curated model decks for fashion campaign proposals.
- Coordinated and accompanied talent to go-sees and castings.
- Assisted in scouting for London Fashion Week and Celine Fall 2025.
Model Scouting Assistant
Blair Broll (TWO Management)
Los Angeles, CA
- Acted as the LA casting assistant to Blair Broll of Two Management.
- Researched through online channels and conducted in person street-scouting to curate model casting proposals for fashion campaigns such as Vans and commercial shoots.
Education
Bachelor of Arts - Music Industry
California State University Northridge
Northridge, CA06-2027
High School Diploma -
El Camino Real Charter High
Woodland Hills06-2022
Skills
- Marketing Strategy & Campaign Execution
- Administrating & Creating Pre-Production Assets
- Artist & Brand Development
- Copywriting
- Adobe Creative Suite
- Photography
- Editing
- Graphics
Timeline
Marketing Intern
Everything Studios LLC
01.2026 - Current
Production Assistant
Downtime TV
12.2025 - Current
Marketing Director
Five of Five Entertainment (VOVE)
06.2025 - Current
Marketing Manager
Kawaii Sunrise (Artist)
06.2025 - Current
Marketing Director & Secretary
Music and Entertainment Student Association (MESA)
06.2025 - Current
Founder & Creative Director
Etc.
06.2025 - Current
Model Scouting Assistant
Madeleine Ostlie (AAMO Casting)
03.2025 - Current
Model Scouting Assistant
Blair Broll (TWO Management)
Bachelor of Arts - Music Industry
California State University Northridge
High School Diploma -
El Camino Real Charter High