Lauren Castro
Chattanooga,TN
Summary
Dynamic Senior Clinical Applications Specialist with Bracco Diagnostics, skilled in clinical application evaluation and market expansion strategy. Proven track record in enhancing customer relationships and delivering impactful product training. Adept at utilizing Salesforce for efficient management, while fostering team development and driving strategic sales initiatives.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Senior Clinical Applications Specialist
Bracco Diagnostics
Princeton, NJ
02.2023 - Current
- Conducted comprehensive evaluations of Lumason products and provided clinical follow-up for optimal outcomes.
- Collaborated with Account Executives, Strategic Account Managers, and Medical Scientific Liaisons to design and execute strategic sales initiatives.
- Developed market expansion strategies to increase share within existing accounts.
- Maintained accurate customer records and activities utilizing Salesforce for efficient tracking.
- Served on BDI Advisory Board from 2020 to 2024, contributing to strategic discussions.
- Led monthly educational meetings for Lumason clinical team from 2022 to 2024, enhancing knowledge sharing.
- Facilitated 17-session Advanced Cardiac Sonographer study group from 2022 to 2023, promoting peer development.
- Managed PRN contracting, onboarding, scheduling, and invoice reconciliation as Team Lead from 2023 to 2025.
Clinical Applications Specialist
Bracco Diagnostics
Princeton, NJ
02.2020 - 02.2023
- Led comprehensive Lumason product evaluations and provided clinical follow-up to ensure optimal outcomes.
- Collaborated with Account Executives, Strategic Account Managers, Medical Scientific Liaisons, and leadership to design and execute strategic sales plans.
- Developed market expansion strategies to increase share in existing accounts.
- Maintained accurate customer records and activities using Salesforce.
- Served on the BDI Advisory Board (2020–2024).
- Led monthly educational meetings for the Lumason clinical team (2022–2024).
- Facilitated a 17-session Advanced Cardiac Sonographer (ACS) study group to promote peer development (2022–2023).
- PRN Team Lead (2023–2025): Managed PRN contracting, onboarding, scheduling, and invoice reconciliation.
- LCAS Field Sales Trainer (2024–Present): Deliver 10-week virtual and on-site training for new team members.
Medical Scientific Liaison
Bracco Diagnostics
Princeton, NJ
01.2020 - 02.2020
- Delivered clinical presentations and ongoing training for contrast-enhanced ultrasound customers.
- Maintained strong clinical relationships with healthcare professionals.
- Documented site visits with detailed reports and ensured timely, quality complaint submissions per SOPs.
Supervisor of Cardiovascular Services
Lee Health
Fort Myers, FL
07.2017 - 01.2020
- Improved echocardiographic quality via standardized review protocols.
- Coached staff for professional growth and enhanced departmental performance.
- Reduced exam turnaround times to promote optimal patient care.
- Championed strategic goals and improved team engagement through cultural initiatives.
Cardiac Sonographer
Lee Health
Fort Myers, FL
06.2014 - 07.2017
- Enhanced clinical practice by standardizing training for LV strain analysis and stress echocardiography.
- Precepted new hires and trained sonography students.
- Presented educational sessions on advanced imaging and procedures (e.g., MitraClip, LV strain).
- Collaborated with IT and modality stakeholders to implement a new cardiovascular PACS/reporting system.
Cardiac Sonographer
University of Michigan Health System
Ann Arbor, MI
02.2010 - 06.2014
- Proficient in performing transthoracic, transesophageal, and stress echocardiograms, including treadmill, bicycle, Dobutamine, and VO₂.
- Supported multiple research studies and quality assurance initiatives, contributing to IAC accreditation.
- Educated residents and fellows on echo protocols.
- Operated diverse ultrasound systems (Philips, Siemens, GE).
Education
Associate of Applied Science - Diagnostic Medical Sonography
Jackson Community College
Jackson, MI12.2009
Skills
- Clinical application evaluation
- Product training
- Salesforce management
- Market expansion strategy
- Advanced imaging techniques
- Customer relationship management
Certification
- Registered Diagnostic Cardiac Sonographer (RDCS – AE) – ARDMS, 2011
- Advanced Cardiac Sonographer (ACS) – CCI, 2022
- Basic Life Support (BLS) – Current
Timeline
Senior Clinical Applications Specialist
Bracco Diagnostics
02.2023 - Current
Clinical Applications Specialist
Bracco Diagnostics
02.2020 - 02.2023
Medical Scientific Liaison
Bracco Diagnostics
01.2020 - 02.2020
Supervisor of Cardiovascular Services
Lee Health
07.2017 - 01.2020
Cardiac Sonographer
Lee Health
06.2014 - 07.2017
Cardiac Sonographer
University of Michigan Health System
02.2010 - 06.2014
Associate of Applied Science - Diagnostic Medical Sonography
Jackson Community College
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