Lauren Deffendall

• Led employee training and onboarding processes, maintaining high performance and adherence to company standards.
• Managed social media accounts, increasing customer engagement through strategic content creation and campaigns.
• Designed and distributed weekly customer email newsletters, driving sales, and strengthening brand loyalty.
• Maintained inventory levels, supplies, and cost efficiency through proactive management.
• Updated and maintained website functionality to ensure accurate information and an engaging user experience.
• Administered the POS system, including item updates and system maintenance for accuracy and reliability.
• Analyzed operational reports to identify trends and implement improvements.
• Oversaw payroll, created employee schedules, and ensured optimal labor costs while meeting operational needs.
• Delivered exceptional in-store customer service, promptly addressing inquiries and resolving issues effectively.

• Train, guide, and develop a team of 120 crew members, promoting a culture of collaboration and high standards.
• Collaborate with the Captain (General Manager), vendors, and merchandisers to maintain smooth operations and ensure consistent inventory levels.
• Oversee general management responsibilities, including store opening and closing, daily reporting, cash reconciliation, and security protocols.
• Enhance customer experience by ensuring each transaction delivers a 'WOW' factor, fostering customer loyalty.

Store Manager Edge of the Woods • New Haven, CT • September 2010 – July 2018

• Promoted to Store Manager in June 2011, managing all facets of retail operations, including supervising 8-10 personnel.
• Directed end-of-day reports, cash handling, and specialty departments such as bakery and vitamins.
• Ensured efficient store operations, including opening, closing, and resolving customer inquiries.

Store Buyer Edge of the Woods • New Haven, CT • February 2011 – June 2011

• Ordered products, negotiated supplier agreements, and fulfilled special customer orders to optimize product offerings.