Lauren Fraley
Huntsville,TX
Summary
Business development and sales professional with over 5 years of experience in petroleum, oil, gas, and mineral acquisition sectors. Expertise in utilizing market research to create actionable strategies that enhance sales performance. Achieved a 15% increase in acquisition volume through strategic initiatives and expanded accounts. Proven track record in improving operational efficiency and aligning business strategies with market demands.
Overview
14
14
years of professional experience
Work History
Sales Representative
Great Lakes Petroleum
Columbus, Ohio
06.2020 - 04.2026
- Administered bulk fuel sales operations across Columbus, Ohio, and surrounding markets.
- Cultivated customer relationships by securing new accounts and managing existing ones.
- Facilitated company growth by overseeing 4.5 million gallons in annual fuel volume.
- Ranked among top three sales representatives with five accounts in top 10 largest-volume customers.
- Conducted market analysis to identify emerging segments and growth opportunities.
- Generated comprehensive reports analyzing daily, weekly, and monthly sales performance.
- Partnered with departments to ensure prompt order fulfillment.
- Enhanced profitability through assessment of customer needs and tailored offerings.
Managing Partner
Trigg Petroleum, LLC
Fort Worth, Texas
02.2018 - 05.2019
- Led mineral and royalty acquisitions, directing owner outreach, buyer and seller engagement, and acquisition pipeline management.
- Managed acquisitions and oversaw acquisition broker sales pipeline, contributing to company growth.
- Enhanced first-year acquisition projections by 10% through strategic planning and execution.
- Reviewed and revised purchase and sale agreements, researched prospective plays and locations, and resolved client questions to ensure smooth transactions and high-quality account service.
Director of Operations & VP of Mineral & Royalty Acquisitions
C.L. Paint Rock Royalty, LLC
Fort Worth, Texas
12.2016 - 01.2018
- Surpassed acquisition volume targets by 15% through strategic buying and negotiation practices.
- Elevated overall company acquisitions by 10% year over year while managing mineral assets.
- Led operations as mineral asset manager, facilitating broker pipelines and executing agreements.
- Oversaw mineral and royalty acquisitions in South Texas and East Texas, focusing on key formations.
- Supervised operational workflows to maintain efficiency and ensure regulatory compliance.
- Established and executed CRM database to effectively track mineral sales, incorporating seller and buyer contact data as well as royalty and mineral details.
Land Department
Veracity Land Services
Fort Worth, Texas
08.2015 - 10.2016
- Served as lease analyst and document specialist for oil and gas land services company, ensuring accuracy and compliance in leasing operations.
- Reviewed and revised contracts, leases, reports, and spreadsheets while conducting ownership title research for landowners in targeted leasing areas, enhancing clarity and legal soundness of documentation.
- Coordinated landmen assignments and managed client-issued projects, optimizing workflow and ensuring timely delivery of services.
- Developed a more effective project-tracking database for landmen and clients, improving visibility into project progress.
Mineral Acquisitions & Land Department
Clear Fork Royalty, LLC
Fort Worth, Texas
02.2015 - 08.2015
- Facilitated mineral and royalty acquisitions while ensuring accurate monthly revenue reporting for four Clear Fork Royalty funds.
- Oversaw land administration activities by reviewing, revising, and recording division orders and mineral and royalty deeds, coordinating effectively with operators.
- Created and maintained company’s first investor ownership inventory database to enhance tracking and reporting of ownership information.
Account Executive
SunDial Energy, LLC
Fort Worth, Texas
09.2014 - 02.2015
- Expanded business development by securing Master Service Agreements with two of the world’s top 50 oil and gas companies.
- Achieved daily prospecting goals by initiating over 20 new business contacts each day.
- Developed business opportunities for land services company through analysis of oil and gas trades, company activity, financial statements, and budget reports.
Right-of-Way Agent I
Wood PLC
Lafayette, Louisiana
04.2012 - 08.2014
- Reviewed and filed executed servitude agreements, W-9s, and payment documentation to ensure compliance and facilitate timely processing.
- Examined contracts, invoices, payroll, and phase codes to support accurate payment administration, and maintained closed landowner tract files, accounting books, and project spreadsheets.
- Served as executive assistant to project client, Shell Pipeline Company LP, coordinating communication and document management.
- Supported project manager with office management and administrative coordination, enhancing workflow efficiency and project organization.
Education
Bachelor of Science - University Studies
The University of Texas in Arlington
Arlington, TexasSkills
- Sales and contract negotiation
- Client acquisition and retention
- Business development
- Business development strategies
- CRM management
- Customer relationship management strategies
- Sales forecasting methods
- Cold calling techniques
- Relationship building skills
- Negotiation tactics
- Market research and analysis
- Competitor analysis
- Business process optimization
- Account management practices
- Oil and gas expertise
- Fuel sales operations
- DrillingInfo proficiency
- Microsoft Office suite
- CRM strategies
- Territory growth initiatives
- Territory growth
- Product knowledge
Organizations
- Alumni Member, Alpha Chi Omega Sorority
- Columbus Women Leaders Association, 2022 Top 10 Columbus Women Leaders
- American Association of Professional Landmen, 03/01/15 - Present
Key Qualifications
- Oil & Gas Minerals & Royalties
- Sales & Contract Negotiation
- Business Development
- CRM Solve 360
- Client Acquisition & Retention
- Lead Generation
- Fuel Sales
- Relationship Building
- Operations Management
- Mineral Land Administration
- Competitor Research
- Business Process Management
- Contract Analysis
- Account Management
- DrillingInfo
- Microsoft Office
Accomplishments
- Awarded Top 10 Columbus Women Leaders in 2022
Timeline
Sales Representative
Great Lakes Petroleum
06.2020 - 04.2026
Managing Partner
Trigg Petroleum, LLC
02.2018 - 05.2019
Director of Operations & VP of Mineral & Royalty Acquisitions
C.L. Paint Rock Royalty, LLC
12.2016 - 01.2018
Land Department
Veracity Land Services
08.2015 - 10.2016
Mineral Acquisitions & Land Department
Clear Fork Royalty, LLC
02.2015 - 08.2015
Account Executive
SunDial Energy, LLC
09.2014 - 02.2015
Right-of-Way Agent I
Wood PLC
04.2012 - 08.2014
Bachelor of Science - University Studies
The University of Texas in Arlington