Lauren Gonzalez

• Generated growth of new memberships and upgrades of current members totaling an additional $46,000 in new revenue in 2024.
• Created a retention plan to analyze and engage members through programming, mixers, and data mining, aimed at reducing dollars lost from cancellations and downgrades of membership dues.
• Managed and led the membership committee, in which I coordinated meeting invitations, meeting materials, and took meeting minutes.
• Increased brand awareness through social media channels, equating to growth and engagement through Facebook, LinkedIn, and Instagram.
• Manages the social media, branding of RECSA, and website content, which has led to increased engagement both online and within the membership.
• Coordination of membership recruitment luncheons, members' mixers, and other networking events to increase revenue and participation.
• Utilized CRM (HubSpot) to track membership activity, create more efficient workflows to help with the onboarding of new members, track leads, create invoices, and coordinate events.
• Managed the annual budgeting process for the department, including forecasting and financial planning.
• Coordinated activities with other departments to expedite work and improve collaboration.
• Enhanced member satisfaction through the development of service improvement initiatives, such as the launch of a member dashboard.
• Monitored member data and competitor activities to inform business decisions.
• Represented the organization at industry events and public meetings.
• Identified opportunities for improvement in operational performance metrics.
• Prepared presentations for board meetings summarizing key developments within the company.
• Ensured that accurate billing processes were followed for yearly dues billing and membership incentives.
• Drafted content for newsletters, emails, blogs, and other communication materials to promote brand awareness.
• Created promotional materials such as flyers and brochures to advertise membership opportunities.

• Coordinated fundraising campaigns and events to support nonprofit organization programs, such as the CCVI Legacy Fund and Project Elder Help.
• Facilitated partnerships with corporate sponsors to secure funding for program initiatives and corporate responsibility programs.
• Evaluated program effectiveness and impact through data analysis and reporting.
• Processed all donations received including acknowledgement letters and thank you notes.
• Coordinated meetings between prospective donors and senior management.
• Collaborated with other departments on cross-promotional activities related to fundraising initiatives.
• Prepared reports on campaign performance for internal stakeholders.
• Developed project plans and timelines for successful completion of projects.
• Developed creative strategies to engage existing donors while recruiting new ones.

• Worked with volunteers to guide fundraising activities, managed finances and strategized with board members to innovate opportunities to attract new donors.
• Coordinated logistics for special events related to fundraising initiatives such as venue selection, catering arrangements, and program agendas.
• Participated in meetings with senior staff members to discuss current fundraising objectives.
• Responded promptly to inquiries from potential donors regarding donation process or project details.
• Maintained relationships with existing donors by providing updates on the amount they have donated to maintain their major investor status.
• Prepared detailed reports outlining the success of fundraising initiatives.
• Cultivated relationships with new prospects through networking events, communications, and other industry-related functions.
• Recognized by the Texas Association of Realtors for SABOR's ability to raise 122% of our fundraising goal, with 53% of the membership participating in 2021.

Member Care Rep, 2018-2020

• Worked with new members to onboard a new realtor via applications, over the phone, and in-person visits.
• Updated databases with new and modified member data.
• Conferred with customers by telephone or in person to provide information about products or services.
• Assisted members in navigating the website, understanding policies, and troubleshooting technical issues.
• Achieved goals for member experience, transaction accuracy and product cross-sell, resulting in consistent growth.