Lauren Halstengard
Summary
Dynamic professional with extensive experience at Walmart Global Ecommerce, driving strategic initiatives that resulted in double-digit GMV growth. Proven team leader skilled in operational workflows and data analysis, leveraging tools like Tableau and Excel to enhance business strategies and customer experiences. Committed to delivering impactful results through collaboration and innovation.
Overview
15
15
years of professional experience
Work History
Sr Analyst, Business Operations, E-commerce Marketplace
Walmart Global Ecommerce
11.2023 - Current
- Led and managed a team of 3 analysts responsible for creating brand rules to enhance business strategies and customer experience
- Collaborated with Product, Engineering, Category leads, Content and Legal teams to improve internal tools, operational workflows, and the overall brand protection framework
- Developed a dashboard to inform partners of gating impact, in addition to creating bulk upload tools, saving the team hundreds of hours per month
- Managed category partnerships which resulted in double-digit GMV growth due to strategic efforts
Sr Analyst, Trust & Safety, E-commerce Compliance
Walmart Global Ecommerce
11.2021 - 11.2023
International Merchandiser, Women's Lifestyle Divisions
Skechers
04.2021 - 11.2021
- Collaborated with vendors to ensure timely delivery of merchandise.
- Provided feedback from customers regarding product selection, display, and pricing.
Omni Channel Buyer - Women's, Boys & Accessories
Hurley
03.2020 - 04.2021
- Sourced, developed and launched new product categories resulting in +40% increase in accessory sales
- Contributed to the launch of the new Hurley.com site which doubled sales year over year
Omni Channel Merchant - Woven Tops
Torrid
01.2019 - 03.2020
- Managed the largest volume apparel category at Torrid ($126m), achieved +11% comp
- Drove growth by expanding basics business in sweaters, growing annual volume by over $1m through strategic testing and reactions
- Delivered an increase of +$10m in sales by collaborating with web, visual, design and marketing to launch/present 'refined casual' woven tops business
- In total this was 40%, or a $46m business annually
Associate Merchant - Sweaters
Torrid
04.2018 - 01.2019
Vendor Acquisition & BD Manager, - Furniture, Home Appliances & Storage
Walmart Global ECommerce
01.2017 - 04.2018
- Delivered 100+ acquisitions in 2017, representing a 56% increase YOY, overseeing on-boarding and item set up
- Achieved a 100% increase in online furniture assortment year over year
Associate Buyer - Dresses
Sears Holdings Corporation
11.2014 - 12.2016
- Managed Junior and Plus Dress department, accounting for 40% of the $45m dress department revenue
- Developed reporting tools to enhance business analysis and decision-making processes
Associate Merchant - Sportswear & Dresses, Outlet Division
White House Black Market
07.2013 - 11.2014
- Led product development, design & merchandising functions for 4 product categories
- Highly involved with online team in terms of exclusive assortments, website enhancements and marketing strategies
Associate Merchant - Knit Tops
White House Black Market
04.2012 - 07.2013
Assistant Merchant - Swim and Foundations
White House Black Market
06.2010 - 04.2013
Education
Bachelor of Science - Apparel and Merchandising
Colorado State University
Fort Collins, COFashion Merchandising & Management Master's Program -
Polimoda
Florence, ItalySkills
- Microsoft Office
- Operational workflows
- Excel
- Business strategy
- Team leadership
- Salesforce
- Hubspot
- Looker
- Tableau
- Shopify
- Service Now
- JIRA
- Walmart Seller Center
- Confluence
Languages
English
Native/ Bilingual
Spanish
Professional
Italian
Elementary
Timeline
Sr Analyst, Business Operations, E-commerce Marketplace
Walmart Global Ecommerce
11.2023 - Current
Sr Analyst, Trust & Safety, E-commerce Compliance
Walmart Global Ecommerce
11.2021 - 11.2023
International Merchandiser, Women's Lifestyle Divisions
Skechers
04.2021 - 11.2021
Omni Channel Buyer - Women's, Boys & Accessories
Hurley
03.2020 - 04.2021
Omni Channel Merchant - Woven Tops
Torrid
01.2019 - 03.2020
Associate Merchant - Sweaters
Torrid
04.2018 - 01.2019
Vendor Acquisition & BD Manager, - Furniture, Home Appliances & Storage
Walmart Global ECommerce
01.2017 - 04.2018
Associate Buyer - Dresses
Sears Holdings Corporation
11.2014 - 12.2016
Associate Merchant - Sportswear & Dresses, Outlet Division
White House Black Market
07.2013 - 11.2014
Associate Merchant - Knit Tops
White House Black Market
04.2012 - 07.2013
Assistant Merchant - Swim and Foundations
White House Black Market
06.2010 - 04.2013
Bachelor of Science - Apparel and Merchandising
Colorado State University
Fashion Merchandising & Management Master's Program -
Polimoda
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