Lauren Hogan
Playa Vista,CA
Overview
8
8
years of professional experience
Education
Master of Science - Public Relations And Marketing (PRISM)
University of Southern California
Los Angeles, CA08-2025
Bachelor of Arts - Economics
Spelman College
Atlanta, GA05.2017
Work History
Associate Director of Communications
AIDS Healthcare Foundation
Los Angeles, CA
11.2021 - 03.2024
- Managed talent relations with celebrities and influencers across the organization; worked closely with top talent agencies (CAA, WME, UTA), as well as their managers, publicists, and representatives.
- Successfully worked alongside over 50 diverse artists and their respective teams, such as Diana Ross, Janet Jackson, Christina Aguilera, Jennifer Hudson, and more.
- Secured and negotiated all contracts, riders, and deliverables for over 50 artists.
- Prepared and drafted press releases, press kits, and EPKs.
- Oversaw and maintained budgets.
- Facilitated executive meetings to drive decision-making and strategic planning.
- Developed and maintained strategic relationships with the press and media.
- Wrote scripts for video commercials, live event productions, radio spots, and more.
- Developed advertising campaigns that integrated traditional media outlets and online channels.
- Developed and revamped social media platforms. Increased overall engagement and followers by 200%.
- Created content for social media channels to promote brand awareness.
- Collaborated with creative teams to produce marketing campaigns that effectively showcased the organization's brand.
- Analyzed market trends to identify potential target audiences and develop marketing campaigns.
- Executive-produced award-winning short films, which resulted in an Emmy nomination, a GLAAD Award, and more.
- Successfully executed major live entertainment events and tours, overseeing a crew of 100+ people.
Communications Manager
AIDS Healthcare Foundation
Los Angeles, CA
08.2020 - 11.2021
- Prepared and drafted press releases with detailed media strategy plans.
- Developed, strategized, and executed full scale marketing and digital campaigns.
- Created and implemented external and internal communications strategies for key company initiatives.
- Gathered and analyzed market data to influence business decisions.
- Established and maintained working relationships with press and media representatives.
- Managed all celebrity/ influencer talent engagement across the entire organization. Worked with various talent agencies (i.e. CAA, WME, UTA, and more) and their respective managers, publicists, and representatives.
Events Manager
AIDS Healthcare Foundation
Los Angeles , CA
08.2018 - 08.2020
- Organized venues, budgets, guest lists, catering and event timelines.
- Marketed and publicized special events in social calendars.
- Built robust vendor network to secure cost-effective, high-quality products.
- Assembled creative and innovative event attractions based on internal capabilities or outsourced to qualified vendors.
- Developed and implemented effective marketing plans for generating event revenues.
- Produced and executed large scale events ranging from concerts, advocacy walks, and production tours with cast and crew of 50 people.
Events Coordinator
AIDS Healthcare Foundation
Los Angeles/ Atlanta , CA/ GA
02.2016 - 08.2018
- Coordinated and secured venues, vendors, timelines and budgets for events.
- Led site walk-through and meetings prior to event to go over checklists and delegate assignments to staff.
- Developed diagrams and floor plans with event setup requirements.
- Negotiated with vendors to achieve most favorable terms.
- Tracked payments, balances and registrations for various events.
- Produced contracts and invoices for events and monitored fee collection.
Skills
- Public Relations
- Communications
- Project management
- Branding
- Campaign development
- Marketing strategy
- MS Office
- Business Wire
- Cision
- Hootsuite
- Meltwater
- Leadership
- Social media marketing
- Recruitment and hiring
- Budget management
- Executive presentations
Civic Organizations
- Member of Alpha Kappa Alpha Sorority Inc.
Timeline
Associate Director of Communications
AIDS Healthcare Foundation
11.2021 - 03.2024
Communications Manager
AIDS Healthcare Foundation
08.2020 - 11.2021
Events Manager
AIDS Healthcare Foundation
08.2018 - 08.2020
Events Coordinator
AIDS Healthcare Foundation
02.2016 - 08.2018
Master of Science - Public Relations And Marketing (PRISM)
University of Southern California
Bachelor of Arts - Economics
Spelman College