Lauren E. Johnson
Tomball
Summary
Knowledgeable Sales Consultant with proven ability to drive revenue growth through strategic client relationships and effective sales techniques. Leveraged industry insights to consistently exceed sales targets and enhance customer satisfaction. Demonstrated proficiency in negotiation and product knowledge to deliver tailored solutions that meet client needs.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Sales Consultant On-Premise
Southern Glazer's Distribution
03.2023 - Current
- Develop and maintain strong trust based relationships with on-premise accounts such as bars and restaurants in the Tomball/Cypress area.
- Actively searching for opportunities to open new on-premise accounts by being consistently present and negotiating favorable terms.
- Engage with customers directly and understanding their needs and objectives to grow their business.
- Fostered lasting relationships with customers through effective communication, sense of urgency and build rapport.
- Introduce and present new products, a growth plan for each account, and increase sales volume all around.
- Provide recommendations and solutions to drive sales growth and enhance customers beverage programs.
- Continue to strive for growth opportunities and gaining market share for Southern Glazer's brands as well as manage my defined territory of on-premise accounts.
- Influencing and creative account menus, features and back bar placements.
- Analyze data on a daily basis to close gap to goals utilizing CRM, Proof, liquid decisions, salesforce, team trackers and ydrink reports.
- Continue ongoing trainings and development opportunities on a monthly basis over brand knowledge and sales strategies.
- Coordinate and support weekly staff trainings, wine and spirit dinners and tastings.
- Consistently meet and exceed monthly and quarterly sales quotas for the STX division and State based on volume and distribution.
- Consistently contributed to team objectives in a fast-paced environment, effective time management and strategic selling skills.
- Achieved top performance while adapting to rapid changes in a competitive work space.
Sales Consultant Off-Premise
Southern Glazer’s Distribution
06.2019 - 03.2023
- Create a business growth plan for each account that will increase sales, achieve personal sales goals, team goals and supplier objectives; consistently pre-plan each visit with an agenda using Proof
- Establish customer relationships built on trust with managers from chain accounts including Whole Foods, Cost Plus World Market, Target, and independent accounts
- Educate buyers and customers on 300+ varietals of wines from different price points
- Visit all assigned accounts regularly, and document visit notes, conversations, and outcome of each visit in Proof
- Analyze proof insights to increase overall sales; achieve personal targeted sales goals and monthly goals for accounts that have 10% growth rate compared to prior year sales
- Collaborate with teammates and managers on best practices to meet all sales goals through phone calls, team meetings and email updates regularly
- Communicate with customer/buyers regularly in stores to propose new and current products for purchasing; tailored to a buyer’s specific needs
- Build and set up product displays weekly, while maintaining display standards, update pricing regularly, and submitting photos on Go Spot Check
- Daily tasks include: analyze data daily and pre-plan account visits, complete planned daily tasks for each account, in store merchandising and up keep, write and verify orders, seek selling opportunities, communicate with customers, maintain credible relationships with customers and teammates, attending team meetings and additional trainings
Server
Lubbock Country Club
05.2018 - 01.2019
- Take orders and provide high quality service for each guest
- Assisted with banquets and events
- Organized daily member charges and applied to their accounts
Education
Bachelor of Science - Restaurant, Hotel, & Institutional Management
Texas Tech University
Lubbock, TX12.2018
Skills
- Time management
- Customer relationship management
- Strategic planning
- Exceeds sales goals
- Product and service knowledge
- Account servicing
- Systems and software expertise
Certification
WSET Level 1 Wine Connoisseur
Timeline
Sales Consultant On-Premise
Southern Glazer's Distribution
03.2023 - Current
Sales Consultant Off-Premise
Southern Glazer’s Distribution
06.2019 - 03.2023
Server
Lubbock Country Club
05.2018 - 01.2019
Bachelor of Science - Restaurant, Hotel, & Institutional Management
Texas Tech University
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