Microsoft Suite
Lauren Murphy
Sales And Marketing Professional
Lodi,NJ
Summary
Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
Overview
5
5
years of post-secondary education
9
9
years of professional experience
Work History
Account Executive
MedVantage
Maywood, NJ
02.2019 - 06.2021
- Drove new business development of IntelliDate, SteriDate and FreshDate through qualifying leads, building relationships and executing strategic sales.
- Identified new business opportunities through cold calling, field-visits, networking, marketing and prospective database leads.
- Upsold labels and printers while preparing quotes for potential clients, consistently maintaining accuracy.
- Developed and implemented database sales tracking, enabling improved understanding of product profitability and inventory needs.
- Maximized revenue by in-person servicing accounts and proposing new products and services to established customers.
- Prepared monthly forecasts and mapped resources to most valuable opportunities.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Worked closely with product development to launch a new product line and initiated the first five sales within 6 months.
- Developed and designed marketing material including product brochures, presentations, flyers, and web based images.
Marketing Manager
Oxford Instruments
Ann Arbor, MI
02.2018 - 06.2021
- Compiled product, market and customer data to forecast accurate sales and profit projections in SalesForce.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Built brand awareness through Pardot and generated leads while managing internal and external marketing campaigns and programs.
- Designed creative sales tools, including presentations, HTML landing pages, trend reports, kitted assets, and product data sheets.
- Directed successful SEO and link-building campaign to increase website's credibility and drive traffic.
- Worked with marketing teams to create, deploy and optimize effective campaigns for MRI/CT clients.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Coordinated all national and regional trade show activity including AAMI and AHRA.
- Implemented a highly successfully E-mail campaign with an open rate of 70%
- Worked closely with the VP of marketing to negotiate contracts with outside vendors.
Customer Account Specialist
Salem Press
Hackensack, NJ
02.2015 - 02.2018
- Provided primary customer support to internal and external customers in fast-paced environment.
- Responded to customer requests via phone and E-mail for products, services and company information.
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
- Evaluated account and service histories to identify trends, using data to mitigate future issues.
- Developed and designed the annual sales meeting presentation.
- Successfully communicated with third-party website developers regarding bugs and enhancements.
- Used company troubleshooting resolution tree to evaluate technical problems while leveraging personal expertise to find appropriate solutions.
- Recommended new product lines to customers, thoroughly explaining details.
- Developed and designed a client facing user manual.
Sales Associate/Graphic Designer
MACI
Westwood, NJ
11.2013 - 06.2014
- Developed creative design for marketing packages, including print materials, brochures, banners and signs.
- Used Adobe Photoshop and Illustrator to create images and layouts for multiple projects including the Bergen Magazine.
- Coordinated, created and scheduled content, designs and periodic updates to company website.
- Provided in store sales support for walk in customers.
- Responsible for opening and closing the store every day.
Education
Bachelor of Science - Marketing
Colorado State University
03.2018 - Current
Marketing
Coastal Carolina University
Conway, SC 06.2011 - 06.2013
Skills
Relationship building and management
Software
Adobe Suite
WordPress
Salesforce
Accomplishments
- Collaborated with team of 5 in the development and launch of Cannalabel.
- Solely grew Cannalabel from 0 to 5 clients within a 6 month period.
- Documented and resolved IntelliDate formatting issues which led to an immediate 10% increase in sales.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Additional Information
- Design portfolio available upon request
- References available upon request
- Contributor affiliate to U.S. News and World Report (2017).
- Contributor to Bergen Magazine 2014
Quote
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Timeline
Account Executive
MedVantage
02.2019 - 06.2021
Bachelor of Science - Marketing
Colorado State University
03.2018 - Current
Marketing Manager
Oxford Instruments
02.2018 - 06.2021
Customer Account Specialist
Salem Press
02.2015 - 02.2018
Sales Associate/Graphic Designer
MACI
11.2013 - 06.2014
Marketing
Coastal Carolina University
06.2011 - 06.2013
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