Lauren Noweck
Aramark
Centreville,MD
16
years of professional experience
Results-focused senior sales management professional with 12+ years of leadership within the hospitality industry. Strategic director dedicated to creating innovative management and sales techniques, policies and procedures, systems integration strategies, and continuous improvement plans to enhance business practices, increase productivity, and boost profit performance. Passionate change agent identifying areas to deliver tangible cost savings and foster relationships with stakeholders. Proven success developing key relationships and driving sales through multiple verticals.
Work History
Director of Sales
7 Years 4 Months- Senior sales director for convention center with over 3 million sq ft event space, including 12 retail locations directing team of 4 senior sales managers and 2 coordinators
- Guide all sales activities for $40 million account including market expansion, establishing sales goals and forecasting for senior management
- Strategically manage high level accounts, ensuring accurate financial reporting by preparing expenses and sales forecasts to achieve budget and create action plans for underperforming sales managers
- Create metrics for quality, including guest survey's and create action plans based on these deliverables
- Oversee execution of 3K+ events annually with up to 100K guests by developing standard operating procedures to streamline administration, sales, customer service, catering services, kitchen operations, and daily processes
- Develop cohesive teams through ad-hoc mentoring and honest, quarterly performance reviews
Director of Sales & Marketing
2 Years 7 Months- Established strong client relationships through diligent resource planning to include catering, beverage, AV, transportation, facilities, meeting services with budgets up to $250,000
- Developed and maintained department's weekly and monthly sales reports to effectively track sales growth and forecasts for department's monthly operational review
- With team leadership, developed special events for internal and external stakeholders to maximize revenue streams, increasing 5% YOY
- Developed marketing plan for external events, engaging with key stakeholders
- Provided direction to team of 6 sales leaders and outlining targets, setting budgets, and developing employee growth plans to foster internal career path progression achieving 95% retention rate
- Executed 1.2K+ events annually by devising operating procedures and overseeing daily processes, allocating resources efficiently, and identifying strategies for growth opportunities
- Create new marketing strategies, focusing on international event development, booking 2 new groups for 2021 with overall economic impact of $2 million each Baltimore metro area
Director of Premium Service Operations
6 Years- Senior operations director for high volume account, developing workflows for 150 staff and driving client satisfaction through value added programs
- Directed for all game day premium areas which included 126 suites, Club Level with up to 8000 guests per event, hospitality area with over 1000+ guests and all team and internal VIP events
- Tailored specific resource allocations for all events and premiums and worked closely with vendors to deliver best in class services, reconciling all AR and AP weekly
- Lead all food and beverage operations for non-event day catering; managed sales, marketing, and business development, targeting local businesses to increase revenues 75% in 6 years
- Strategically aligned with venue management team to maximize profits through targeted marketing, streamlining procedures and developing new key initiatives to drive profitability
- Developed all RFPs for designers and contractors, ensuring strong compliance and strategic pricing to drive new business
Director of Catering Operations
6 Years- Directed five managers and all operations to include such duties as booking events, including multiple catered events for more than 6,000 attendees each, resulting in a decrease in customer dissatisfaction by 60% over prior years
- Developed catering forecasts and strategies / plans for achieving, including but not limited to development and implementation of a comprehensive marketing plan with associated collateral
- Directly supervised catering staff with responsibility for hiring, training, discipline, communication, performance management, retention, and administration
- Restructured catering department, garnering a yearly financial savings of $20,000, retaining top talent with increase in meeting planner scores
- Managed sales and support staff, recommended, implemented, monitored, and controlled banquet budgets and coordinated event budgets to maximize revenue and minimize expenses
Director of Suite Operations
6 Months- Coordinated and executed all F&B operations for 112 suites while maintaining exceptional service standards through tailored development and ad hoc trainings of managers and hourly staff
- Strategically developed and priced all catering menus, maximizing per capita and budgeted cost controls; strategically sourcing vendors to provide best product for price
- Strongly aligned with culinary to maintain company brand integrity and drive profitability through operational excellence
Education
BACHELOR OF SCIENCE - Criminal Justice
Skills
Project Management
Salesforce/CRM Management
Community Relations
Strategic Business Development
Revenue Growth
Forecasting/Prospecting
Contract Negotiation
Corporate event expertise
Customer Service
Personal Information
Title: Director of Sales & Marketing
Timeline
Director of Sales
Aramark
04.2019 - CurrentRead More
Director of Sales & Marketing
M&T Bank Stadium
09.2016 - 04.2019Read More
Director of Premium Service Operations
M&T Bank Stadium
08.2010 - 08.2016Read More
Director of Catering Operations
Baltimore Convention Center
08.2010 - 08.2016Read More
Director of Suite Operations
Wells Fargo Center
01.2010 - 07.2010Read More
University of South Carolina
BACHELOR OF SCIENCE from Criminal Justice
Read More