Lauren Parker
Rogers,AR
Summary
Results-driven planning professional with strong focus on coordinating and optimizing workflows. Proven track record in project management, scheduling, and resource allocation. Known for effective team collaboration and adaptability to changing needs. Skilled in strategic planning, data analysis, and communication to drive successful outcomes.
Overview
16
16
years of professional experience
Work History
Junior High Career Planning Coordinator
Fayetteville School District
Fayetteville, AR
08.2021 - Current
- Lead multi-channel marketing campaigns to promote academic and career programs, increasing awareness and participation across diverse audiences.
- Develop and execute strategic communication plans using email, digital content, presentations, and live events.
- Plan and market large-scale events, driving strong attendance and community engagement.
- Create digital content including videos, web materials, and promotional resources to support campaigns.
- Ensure consistent branding and messaging across all communications by collaborating with leadership and stakeholders.
- Design targeted outreach strategies for underserved and multilingual audiences.
- Train staff on communication tools and platforms to improve efficiency and messaging consistency.
- Manage multiple projects simultaneously, ensuring deadlines and campaign goals are met.
Business Teacher & Assistant Coach
Woodland Junior High
Fayetteville, AR
06.2018 - 08.2021
- Developed and delivered curriculum in business, technology, and multimedia, emphasizing real-world applications and digital tools.
- Collaborated with cross-functional teams to plan and implement programs and initiatives.
Business Teacher
Horace Mann Magnet Middle School
Little Rock, AR
08.2014 - 05.2018
- Designed and implemented curriculum in business communications and technology.
- Delivered engaging presentations and differentiated content for diverse audiences.
Marketing Manager
Bimini Butterfly Boutique
Cabot, AR
12.2012 - 08.2015
- Developed and executed marketing strategies to expand brand reach and increase sales.
- Managed social media platforms (Facebook, Instagram, Twitter), driving customer engagement and traffic.
- Provided customer experience support across in-store and digital channels.
Marketing Consultant
LivingSocial
Little Rock, AR
09.2012 - 12.2012
- Built and maintained client relationships while developing customized marketing campaigns.
- Created proposals aligned with client goals, contributing to revenue growth.
- Consistently met sales targets through strategic outreach and relationship management.
Digital Account Executive
Gannett – Today’s THV
Little Rock, AR
02.2012 - 09.2012
- Sold digital advertising solutions including web, mobile, and targeted campaigns.
- Consulted with clients to develop data-driven marketing strategies based on audience insights.
- Generated new business through proactive prospecting and relationship building.
Inside Sales Representative
Hewlett-Packard
Conway, AR
08.2010 - 02.2012
- Managed a high-value sales pipeline, contributing to a $6M semi-annual quota.
- Built relationships with clients and delivered customized technology solutions.
- Presented to senior leadership and supported field sales teams.
Education
Master of Arts - School Counseling & Leadership
Arkansas Tech University
Master of Arts - Secondary Education
University of Arkansas at Little Rock
Bachelor of Science - Business Administration
Arkansas Tech University
Skills
- Campaign Strategy & Execution
- Digital Marketing & Content Creation
- Audience Engagement & Growth
- CRM Management (Naviance)
- Data Analysis
- Meeting facilitation
- Customer service
- Event Marketing & Promotion
- Cross-Functional Collaboration
- Project Management
Timeline
Junior High Career Planning Coordinator
Fayetteville School District
08.2021 - Current
Business Teacher & Assistant Coach
Woodland Junior High
06.2018 - 08.2021
Business Teacher
Horace Mann Magnet Middle School
08.2014 - 05.2018
Marketing Manager
Bimini Butterfly Boutique
12.2012 - 08.2015
Marketing Consultant
LivingSocial
09.2012 - 12.2012
Digital Account Executive
Gannett – Today’s THV
02.2012 - 09.2012
Inside Sales Representative
Hewlett-Packard
08.2010 - 02.2012
Master of Arts - Secondary Education
University of Arkansas at Little Rock
Bachelor of Science - Business Administration
Arkansas Tech University
Master of Arts - School Counseling & Leadership
Arkansas Tech University
Tools & Technology
- Microsoft Office (Excel, PowerPoint, Word)
- Google Workspace
- Naviance
- Social Media Platforms