LAUREN PEREZ
Miami,USA
Summary
Dynamic Social Media Manager with years of experience at Orangetheory Fitness, enhancing follower engagement by 25% through strategic campaigns. Skilled in Canva and email marketing, adept at driving sales and fostering community. Demonstrates exceptional leadership and collaboration, with a focus on achieving tangible results and exceeding employer expectations.
Overview
6
6
years of professional experience
Work History
Social Media Manager
ORANGETHEORY FITNESS
Miami, FL
01.2022 - Current
- Manage social media and marketing for the studios through various media outlets with over 5,000 followers combined.
- Developed and executed targeted social media campaigns, boosting follower engagement by 25% and driving new member sign-ups.
- Managed content creation and scheduling across platforms, fostering an active online community aligned with Orangetheory’s brand voice.
Operations
DISNEY'S CONTEMPORARY RESORT
Bay View Gifts Merchandise
01.2023 - 10.2023
- Proactively anticipate up to 100 guest needs on a daily basis through using the 5 keys and guest service principals
- Actively drive sales within the location resulting in an annual revenue of $20.9 million
- Collaborate with a team of up to 15 cast members to successfully drive guest experience, resulting in the location meeting or exceeding weekly guest satisfaction scores
Physical Therapist Assistant (PT)
FLORIDA OCCUPATIONAL HEALTHCARE
Miami, FL
05.2021 - 08.2021
- Over 100 volunteering hours completed throughout multiple weeks in the summer
- First hand experience assisting with and profiling patient injuries
- Helped with troubleshooting patient symptoms, while improving patient movement and mobility
Social Media Manager (PT)
DROP BOUTIQUE
Miami Lakes, FL
09.2020 - 06.2021
- Managed 2 social media platforms with 21k followers, utilizing a targeted marketing strategy
- Composed marketing materials and distributed them 3-4 times a week to over 5,000 subscribers via email marketing and social media combined.
- Increased online sales by 15% through strategic social media promotions, brand collaborations, and targeted ad campaigns.
Receptionist and Dance Instructor (PT)
INTENSITY DANCERS STUDIO
Miami Lakes, FL
06.2019 - 03.2020
- Registered over 100 new students into the studio, adding to the overall efficiency of the studio
- Managed membership financials, and overall financial status of all students
Education
Master of Science - Marketing
FLORIDA INTERNATIONAL UNIVERSITY
Miami, FL07-2025
Bachelor of Arts and Sciences - Psychology
FLORIDA INTERNATIONAL UNIVERSITY
Miami, FL12.2022
Skills
- Microsoft Word
- PowerPoint
- FinalCutPro
- Canva
- Leadership
- Communication
- Strategic
- Collaboration
- Detail oriented
- Customer service
- Sales
- Time management
- Social media
- Email marketing
Timeline
Operations
DISNEY'S CONTEMPORARY RESORT
01.2023 - 10.2023
Social Media Manager
ORANGETHEORY FITNESS
01.2022 - Current
Physical Therapist Assistant (PT)
FLORIDA OCCUPATIONAL HEALTHCARE
05.2021 - 08.2021
Social Media Manager (PT)
DROP BOUTIQUE
09.2020 - 06.2021
Receptionist and Dance Instructor (PT)
INTENSITY DANCERS STUDIO
06.2019 - 03.2020
Master of Science - Marketing
FLORIDA INTERNATIONAL UNIVERSITY
Bachelor of Arts and Sciences - Psychology
FLORIDA INTERNATIONAL UNIVERSITY