Lauren Pulzone
Sayville,NY
Summary
Dynamic VP with expertise in strategic planning, account management, and operational improvements. Proven ability to mentor teams, enhance efficiencies, and drive impactful results aligned with organizational goals.
Overview
19
19
years of professional experience
Work History
VP, Client Partner Team
Perion
New York, New York
01.2025 - 01.2026
- Managed, onboarded, and mentored a team of 38 planners and AMs at all levels.
- Developed, implemented, and monitored key performance indicators to ensure the achievement of team and company-based initiatives.
- Led strategic planning and account management initiatives, aligned with organizational goals and market trends.
- Created effective communication strategies and processes to ensure streamlined campaign execution from pre-sale to post-sale.
- Collaborated with cross-functional teams to identify problems, drive process improvements, close systematic gaps, create efficiencies, and increase automation.
- Worked with the Partnerships team to onboard external partners and vendors, and create operational processes.
- Worked closely with executive team members on major decisions regarding company-wide initiatives.
- Assisted in financial operations, such as forecasting, BTR, and margin analysis.
- Owned key processes that have helped to increase win rates: Makegood Post-Mortems, Rate Card Exceptions, IO Handoff, Customer Satisfaction Scoring, etc.
- Spearheaded efforts to enhance customer service processes while maintaining quality assurance standards.
- Collaborated with Product Marketing to create strategic GTM promotions, RFP/wrap-up collateral and process docs associated with rollouts.
AVP, Client Partner Team
Perion
New York, New York
04.2022 - 01.2025
- Developed strategic plans aligning with organizational goals and market trends.
- Facilitated communication between departments to ensure cohesive workflow execution.
- Analyzed industry data to identify opportunities for process improvements and innovation.
- Implemented performance metrics to monitor progress and drive accountability within teams.
- Implemented process improvements that resulted in improved operational efficiencies.
Sr. Director/ Director Client Partner Team
Undertone
New York, New York
03.2018 - 04.2022
- Inherited planning/strategy teams on top of account managers.
- Implemented integration processes to help seamlessly combine teams, and allow for more strategic proposals.
- Launched a 360 approach model, along with weekly POD meetings, to ensure strategic planning and post-sale executions.
- Developed a structured IO handoff process, inclusive of legal review, to ensure we deliver/ exceed on campaign goals and reduce makegoods
- Recruited, trained, supervised, evaluated and mentored staff members.
Sr. Manager, Client Services Team, Undertone
Undertone
New York, New York
09.2012 - 03.2018
- Led a team of post-sale Account Managers who assisted sales once the IO was in-house.
- Collaborated with backend operations to ensure all campaigns exceeded delivery and performance goals.
- Identified trending areas of shortfall, and worked with the Pub team to secure new inventory sources.
- Created customized wrap-up collateral that offered strategic upsell ideas for renewals.
- Ran a weekly meeting with all POD leads to identify process gaps, trends, and ideate solutions.
Director, Account Management
NBC Universal/ Comcast
New York, New York
09.2006 - 09.2012
- Led a team of post-sale Account Managers, man who specialized in Pharma & CPG.
- Collaborated with backend operations to ensure all campaigns exceeded delivery and performance goals.
- Identified trending areas of shortfall, and worked with internals teams to secure new inventory sources.
- Created customized wrap-up collateral that offered strategic upsell ideas for renewals.
- Attended a weekly meeting with all POD leads to identify process gaps, trends, and ideate solutions.
- Ensured all custom marketing promotions were executed seamlessly, and reported key findings to the Editorial team.
Education
Bachelor of Science - Business Management
St. Francis
Brooklyn, NY06-2006
Skills
- Strategic planning & account management
- Process & operational improvements
- Team & project management
- Efficiency optimization
- Data analysis
- Training and mentoring
- Cross-functional collaboration
- Quality assurance
Timeline
VP, Client Partner Team
Perion
01.2025 - 01.2026
AVP, Client Partner Team
Perion
04.2022 - 01.2025
Sr. Director/ Director Client Partner Team
Undertone
03.2018 - 04.2022
Sr. Manager, Client Services Team, Undertone
Undertone
09.2012 - 03.2018
Director, Account Management
NBC Universal/ Comcast
09.2006 - 09.2012
Bachelor of Science - Business Management
St. Francis