Lauren Rock
Bellevue
Summary
Seasoned professional in account and program management with focus on fostering strong client relations and delivering innovative solutions. Adept in problem-solving and strategic planning, ensuring seamless operations and client satisfaction. Ready to use my quality-driven mindset and vast experience in overseeing diverse projects to fight the climate crisis.
Overview
21
21
years of professional experience
6
6
years of post-secondary education
Work history
Account Supervisor
RCG Advertising and Media
Omaha
09.2015 - 03.2025
- Promoted three times, from Account Coordinator to Account Supervisor, within six years due to outstanding client services and leadership.
- Manage $50 million annual media budget, including an additional $1.46 million High Profile Budget for strategic high-visibility placements.
- Developed and managed dozens of OTT and CTV campaigns – including tactics and creative assets - resulting 372,445,577 total impressions, $4.5 million in revenue and an average return on ad spend (ROAS) of 9.07
- Pitched, won and developed detailed awareness plan for agency's first conservation client, resulting an increase in Facebook reach by 200%, Instagram by 93%. Facebook and Instagram profiles increased by 80% and 83% respectively. Followers on Facebook increased 221% and 18% on Instagram. Also implemented SEO and SEM optimization plan where none previously existed.
- Managed the direction, production and placement of approximately 4,000 video ads, and about 83 separate campaigns as an Account Supervisor
- Spearheaded expanding in-language client messaging to Hispanic audiences in three markets. This involved market and competitor research, and writing policies and procedures for translation and production of Spanish media
Program Coordinator
State of Nebraska – Assistive Technology Partnership
08.2004 - 09.2015
- Managed resource programs for individuals living with disabilities, overseeing hundreds of home, work, and vehicle modification projects
- Ensured projects met consumer needs while adhering to state and federal guidelines, budgets, and project parameters
- Developed Nebraska’s first state-wide housing online database specifically for residents who need accessible housing (housing.ne.gov)
- Managed state-wide online database for listing and borrowing accessibility equipment (AT4All.com)
- Oversaw hundreds of equipment loans, while increasing the program’s capacity through improving site performance and partnerships
- Developed strategic partnerships to expand program offerings and enhance support services for individuals with disabilities. This included applying for implementing and managing grants, state and federal assistance programs
- Increased program capacity through data analysis, marketing campaigns, and strategic planning
Education
Master’s Program - Community and Regional Planning
University of Nebraska, College of Architecture
01.2002 - 01.2005
Bachelor of Natural Resource Science - Environmental Studies
University of Nebraska-Lincoln
01.1998 - 01.2001
Skills
- Client services
- Program and project management
- Cross-functional teamwork
- Communications
- Public Relations
- Research and analysis
Volunteer Experience
- Co-Chair for the Public Services Committee with the American Advertising Federation Nebraska (12/19-6/22)
- Worked directly with non-profit organizations to provide free marketing and public relations services.
- Enhanced brand awareness and marketing initiatives for the Greater Omaha League of Women Voters, Refugee Empowerment Center, and Partnership 4 Hope, including a complete rebrand for Partnership 4 Hope to support individuals aging out of foster care.
- Mentored non-profit staff in marketing and public relations strategies, ensuring continued success beyond the initial project support.
Timeline
Account Supervisor
RCG Advertising and Media
09.2015 - 03.2025
Program Coordinator
State of Nebraska – Assistive Technology Partnership
08.2004 - 09.2015
Master’s Program - Community and Regional Planning
University of Nebraska, College of Architecture
01.2002 - 01.2005
Bachelor of Natural Resource Science - Environmental Studies
University of Nebraska-Lincoln
01.1998 - 01.2001
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