Lauren Salmon
Bend,OR
Summary
Strategic sales and customer success leader with over a decade of experience driving revenue growth, retention, and scalability in SaaS and enterprise technology. Proven track record in building and leading high-performing global teams, optimizing go-to-market strategies, and aligning cross-functional initiatives to accelerate business expansion. Recognized for executive-level leadership, operational excellence, and ability to deliver sustainable growth while strengthening customer value and organizational reputation.
Overview
14
14
years of professional experience
Work History
Director, Emerging Enterprise Sales
Medallia
Bend , OR
11.2022 - Current
- Directed revenue strategy for the Emerging Enterprise segment, leading a team that managed a $40M+ book of business across diverse industries.
- Delivered transformational growth, exceeding performance targets with 138% of net new revenue quota and 101% retention quota, while maintaining long-term customer partnerships.
- Honored with 2024 Presidents Club recognition for exceptional sales leadership, execution, and impact on enterprise expansion.
- Built and scaled high-performing teams, fostering a culture of accountability, collaboration, and innovation that consistently outpaced market benchmarks.
- Architected scalable go-to-market processes that unlocked cross-sell and upsell opportunities, improving both customer lifetime value and overall satisfaction metrics.
- Partnered with executive leadership across Product, Marketing, and Customer Success to align growth initiatives with company strategy, ensuring sustainable expansion within the enterprise segment.
Sr. Manager, Customer Success
Cloudbeds
Bend, OR
10.2019 - 10.2022
- Scaled global Customer Success operations, expanding the team from 1 to 50 CSMs across multiple regions to meet growing enterprise demand.
- Defined and implemented KPIs and customer segmentation frameworks to optimize onboarding, adoption, and long-term value delivery.
- Achieved 96% Net Revenue Retention (NRR) in the first year, positioning Customer Success as a key driver of sustainable growth.
- Built scalable processes and playbooks that improved efficiency, standardized customer engagement, and created a foundation for long-term global expansion.
- Partnered cross-functionally with Sales, Product, and Support leadership to align retention and expansion strategies with overall corporate growth goals.
Manager, Customer Success
MOGL
San Diego
07.2011 - 12.2015
- Founding Customer Success Manager for a fast-growing restaurant loyalty SaaS platform, instrumental in building the CS function from the ground up.
- Recruited, trained, and managed a team of 8 Account Managers, fostering a culture of customer advocacy and performance excellence.
- Achieved 97.5% client retention for 13 consecutive months, setting a benchmark for customer loyalty in a competitive market.
- Built and led a Brand Ambassador program, expanding product adoption and strengthening restaurant partnerships through grassroots advocacy.
Education
Bachelor of Arts - Psychology
Arizona State University
Tempe, AZ05-2003
Skills
- Revenue strategy
- Customer segmentation
- Go-to-market execution
- Team building
- Performance management
- Customer relationship management
Boards and Advisory Roles
Board Member — WIRB Copernicus Group
- Appointed to the Research Ethics Board, providing oversight and guidance on the ethical and regulatory integrity of clinical research studies.
Strategic Advisor
- Drove funding growth for nonprofit organizations by securing grants, corporate sponsorships, and major donor contributions.
Timeline
Director, Emerging Enterprise Sales
Medallia
11.2022 - Current
Sr. Manager, Customer Success
Cloudbeds
10.2019 - 10.2022
Manager, Customer Success
MOGL
07.2011 - 12.2015
Bachelor of Arts - Psychology
Arizona State University