Maceo Muñoz
Los Angeles,CA
Summary
Dynamic sales executive with a proven ability to drive membership growth in premium fitness and wellness environments. Expertise in scaling new club openings, building high-performing teams, and cultivating strategic partnerships that generate sustainable revenue streams. A track record of aligning ambition with integrity to deliver long-term value for members while enhancing brand reputation and overall business performance. Committed to fostering a culture of excellence that inspires teams and elevates the member experience.
Overview
6
6
years of professional experience
Work History
Director of Sales
Monarch Athletic Club
Los Angeles, CA
01.2022 - Current
- Generated $10M+ in new membership revenue
- Drove 30% membership growth within four months
- Led pre-sale strategy and execution for new club launches
- Built and scaled corporate wellness programs, ambassador partnerships, and event partnerships
- Recruited, trained, and managed sales associates and front-of-house staff
- Implemented incentive campaigns and strategic outreach to increase close rates
- Maintained competitive analysis across local and national markets
Floor Manager
Nugget Market
Corte Madera, CA
01.2020 - 01.2022
- Managed a team of 15 employees and conducted performance reviews
- Improved cross-departmental communication and operational efficiency
- Oversaw merchandising strategy and promotional displays
- Directed scheduling and staffing coverage
- Maintained quality control, theft prevention, and inventory oversight
Membership Sales Advisor
Equinox
San Francisco, CA
01.2021 - 01.2021
- Consistently achieved monthly sales goals through pipeline management
- Sold memberships, personal training programs, and club services
- Executed strategic outreach campaigns alongside regional leadership
- Developed referral networks to increase qualified lead generation
Education
B.A. - Communication & Media Studies
San Francisco State University
San Francisco, CAA.A. - Communication & Media Studies
College of Marin
Skills
- Revenue strategy
- Club launch & pre-Sales
- Corporate wellness development
- Pipeline & CRM optimization
- Team leadership
- Strategic partnerships
- Sales training and leadership
- Revenue growth
- Sales funnel management
- Deal closing
Timeline
Director of Sales
Monarch Athletic Club
01.2022 - Current
Membership Sales Advisor
Equinox
01.2021 - 01.2021
Floor Manager
Nugget Market
01.2020 - 01.2022
A.A. - Communication & Media Studies
College of Marin
B.A. - Communication & Media Studies
San Francisco State University