Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Timeline
Generic

Lauren Slater

Plymouth,MI

Summary

Creative and solution-focused thinker with 14+ years of experience thriving in dynamic environments. Extensive background in nurturing client relationships and driving business growth. Proven track record of developing impactful marketing strategies, frameworks, and best-in-class solutions for both clients and internal teams.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Senior Media Strategist, Client Planning

Inmar Media
Plymouth, MI
03.2022 - Current
  • Creates strategic and tactical recommendations for top CPG, Bev Alc, Health, and Travel clients by utilizing data and marketing insights to help inform channel allocations, diverse audience targeting, and measurement partner consideration to build the most effective recommendations.
  • Lead calls with internal teams to discuss RFPs, detailing digital and social media recommendations; working closely with analytics, creative, and account management to ensure alignment on strategy.
  • Develop strategic proposals and presentations that identify creative opportunities to help solve client objectives.
  • Ensure that tactical marketing strategies, which tap into Inmar's suite of products, are allocated efficiently within the media mix.
  • Stay updated on industry trends, emerging technologies, and best practices to provide informed recommendations to clients.
  • Clients: PepsiCo, Tropicana, Quaker, Frito-Lay, P&G, Nestlé, Abbott, Ferrero/Ferrera, Kimberly-Clark, Molson Coors, General Mills, Mark Anthony Brands.

Social Media Strategist, Emerging Brands

Statusphere
10.2021 - 03.2022
  • Developed and implemented comprehensive social media strategies to increase brand visibility and engagement across multiple platforms.
  • Managed start-to-finish execution of creator brand awareness, retail support, product review, and growth-follow campaigns.
  • Served as a brand advocate within the Beauty, CPG, Lifestyle, Fashion, and Tech spaces.
  • Monitored and analyzed campaign data during and after completion, to communicate best practices and recommendations to brands.
  • Proactively identified opportunities for expansion and renewal within assigned accounts.

Digital Account Manager

Vericast
08.2019 - 06.2021
  • Strategic partner for CPG key accounts encompassing Johnson & Johnson, Kraft, Sanofi, Bayer, Mondelez, Kellogg's, and Smuckers, executing over $6.5 million in digital revenue.
  • Gained insights into client objectives, consumer behavior, and motivations to develop compelling marketing campaigns.
  • Developed client strategy with Sales and Media Solutions collaboration.
  • Functioned as a primary contact for clients, managing digital marketing campaigns through ongoing communication.
  • Collaborated with sales teams, clients, and creative agencies to streamline communication through kick-off calls.
  • Planned and executed media campaigns including online, display, add to cart, circular display, video, connected TV, social media/paid, email, and digital coupon advertisements.
  • Directed all projects, providing consultative recommendations, and managing timelines with stakeholders.
  • Utilized data analysis from campaigns to develop client growth road maps.

Client Coordinator, Print Media Planner

Vericast
10.2018 - 08.2019
  • Planned, Managed & optimized direct mail, digital coupon, print-at-home coupons, dynamic postcards, and newspaper campaigns for over 100 grocery clients
  • Facilitated brainstorming sessions for the CPG/grocery category to discuss revenue, trends, and innovations.
  • Advocated for other account managers through the 'In the Moment' program, with monthly and quarterly meetings on best strategic practices
  • Delivered presentations to internal teams on current and emerging trends to enhance campaigns.

Senior Sales Support & Operations Specialist

XPO Logistics
06.2014 - 10.2018
  • Supported sales directors and account executives across the country, providing employee onboarding support, sales training, and weekly, monthly, and quarterly analytical reporting assistance
  • Provided sales teams across the country with strategic, analytical, administrative, and enablement support
  • Focused on sales enablement through administrative support, content organization, and training
  • Reported monthly, quarterly, and yearly reports of regional territory account trends to the sales district
  • Coordinated quarterly sales training to align account executives with onboarding and training processes
  • Oversaw budget adherence and expenses for sales executives
  • Supported RFP process in Salesforce and negotiated contract renewals
  • Organized sales training for new hires with a formal playbook for sales executives

Lead Patient Service Specialist

Concentra
06.2010 - 06.2014
  • Led front office staff, delivered quality care, and ensured health solutions were properly positioned to employers
  • Maintained relationships with clients to ensure retention, profitability, and high performance
  • Marketed occupational health solutions to current employers and offered new employers healthcare solutions

Education

Bachelor of Science - Family Consumer Sciences & Substance Abuse Education

Western Michigan University
Kalamazoo, MI

Skills

  • Strategy Planning
  • Audience Driven Narrative Crafting
  • Client Relationship Management
  • Project management
  • Process Improvement
  • Coaching and Guidance
  • Collaborative Communication
  • Team collaboration
  • Data-Informed Strategy Development
  • Salesforce
  • JIRA
  • Tableau
  • Flight Ops
  • Google Suite
  • Microsoft Office Suite
  • Slack
  • Smart Sheets
  • Zoom
  • HubSpot

Certification

  • IAB Digital Media Sales Certificate (In Progress)
  • Content Marketing for Social Media
  • Social Media Marketing: Strategy & Optimization
  • Edge Academy Certified: Marketing Foundations
  • Coaching Skills for Leaders & Managers
  • Growth Marketing Foundations
  • Edge Academy Certified: Data-Driven Planning

Accomplishments

  • Strong understanding of consumer behavior, audience segmentation, and industry trends.
  • Provided product solutions for struggling businesses to increase digital presence.
  • Consultative partner to Bayer and Sanofi Sales team, driving $200K+ in incremental revenue through program recommendations, best practices, and repurposing creative to run multi-channel marketing campaigns.
  • Developing tools, processes and efficient ways of working to help Client Strategy team members deliver impactful results.

Timeline

Senior Media Strategist, Client Planning

Inmar Media
03.2022 - Current

Social Media Strategist, Emerging Brands

Statusphere
10.2021 - 03.2022

Digital Account Manager

Vericast
08.2019 - 06.2021

Client Coordinator, Print Media Planner

Vericast
10.2018 - 08.2019

Senior Sales Support & Operations Specialist

XPO Logistics
06.2014 - 10.2018

Lead Patient Service Specialist

Concentra
06.2010 - 06.2014

Bachelor of Science - Family Consumer Sciences & Substance Abuse Education

Western Michigan University

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Lauren Slater