Lauren Viera
Whittier,CA
Summary
Dedicated Entrepreneur professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
13
13
years of professional experience
Work History
CEO
Los Angeles Power & Equipment Rental Solutions
06.2021 - Current
- Developed strategic partnerships to enhance service offerings and market presence.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
- Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
- Developed and maintained strong customer relationships to drive repeat business.
- Conducted market research to identify new sales opportunities and trends.
- Established operational workflows to enhance efficiency and streamline daily operations.
- Managed day-to-day business operations.
- Developed business plan, processes and procedures to provide superior rental experience to customers.
- Negotiated contracts with vendors to secure favorable terms for the business.
- Managed daily operations for optimal efficiency, streamlining processes to reduce costs.
Founder / CEO
Alchemy Fit Labs
08.2017 - Current
- Determined business plan, mission statement, and vision. Implemented innovative programs to increase employee loyalty and reduce turnover.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Brought in consistent revenue with sharp marketing tactics, promoting business expansion and diversification of offerings.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Built business to 300+ customers by implementing effective marketing and customer engagement plans.
- Trained and guided team members to maintain high productivity and performance metrics, and our family is 25 trainers strong.
- Developed and implemented operational strategies to enhance business efficiency and customer satisfaction.
- Managed daily operations, ensuring seamless workflow and quality service delivery.
Outside Sales Representative
Sunstate Equipment Company
01.2013 - 08.2017
- Built strong client rapport to establish diversified network of connections.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Built diverse and consistent sales portfolio.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Contributed to team objectives in fast-paced environment.
- Negotiated prices, terms of sales and service agreements.
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.
- Attended monthly sales meetings and quarterly sales trainings.
Education
Associate of Arts - Administration of Justice
Fullerton College
Fullerton, CA05.2006
Skills
- Inventory Control Processes
- Management team leadership
- Business development
- Operations oversight
- Business Planning
- Team Development
- Business Leadership
- Business Growth Initiatives
- Budget Controls
- Capital Expenditures Oversight
- Finance and Accounting Oversight
- Sales Promotion
- Process Development and Streamlining
- Teamwork and collaboration
- Customer service management
- Small business operations
Timeline
CEO
Los Angeles Power & Equipment Rental Solutions
06.2021 - Current
Founder / CEO
Alchemy Fit Labs
08.2017 - Current
Outside Sales Representative
Sunstate Equipment Company
01.2013 - 08.2017
Associate of Arts - Administration of Justice
Fullerton College