LAUREN WALKER
Azle,TX
Summary
Marketing Director and Project Manager with 16 years of experience leading marketing initiatives, managing cross-functional teams, and delivering client-focused campaigns. Expert in project planning, budget management, risk mitigation, and process optimization. Proven record of improving efficiency, ROI, and client satisfaction. High-achieving management professional possessing excellent communication, organizational, and analytical capabilities. Devises innovative solutions to resolve business and technology challenges. Eager to advance business goals through careful team management
Overview
7
7
years of professional experience
Work History
Project Manager
VYBE Marketing & Media
11.2024 - Current
- Managed cross-functional creative teams including social media, video, and design
- Planned and executed marketing projects, managing timelines, scopes, and deliverables
- Served as primary client contact, aligning expectations with campaign execution
- Coordinated content calendars, asset approvals, and production schedules
- Tracked project progress, mitigated risks, and ensured on-time delivery
- Managed budgets and resources to prevent scope creep and maximize efficiency
Senior Technical Program Manager
Little Rhino
01.2020 - 06.2024
- Led client communications, planning, and delivery for digital projects
- Managed budgets, timelines, and documentation for complex initiatives
- Implemented risk management and QA processes achieving 99% error-free releases
- Improved operational efficiency and client ROI by 15%
CEO / Business Owner
Walker Media Co
01.2019 - 12.2023
- Delivered marketing strategy, project management, and consulting services
- Executed social media, email, and paid advertising campaigns
- Increased customer retention by 30% through targeted outreach
- Improved Google Ads click-through rates by 30%
- Expanded social media audiences by up to 50%
Education
Bachelor of Arts - Marketing
University of Washington
Seattle, WA06-2015
Skills
- Project management and marketing strategy
- Client relationship management
- Budget and risk oversight
- Cross-functional leadership
- Campaign execution and process enhancement
- Team collaboration
Timeline
Project Manager
VYBE Marketing & Media
11.2024 - Current
Senior Technical Program Manager
Little Rhino
01.2020 - 06.2024
CEO / Business Owner
Walker Media Co
01.2019 - 12.2023
Bachelor of Arts - Marketing
University of Washington