Lauren Williams
Dallas,TX
Summary
Results-driven account executive with a background in apparel wholesale and a strong foundation in communication, brand strategy, and client relationship management. Experienced in positioning brands effectively, tailoring messaging to target audiences, and leveraging trend insights to drive engagement, sales, and long-term client partnerships. Skilled at combining market awareness, merchandising strategy, and digital trend forecasting to support brand growth and revenue goals.
Overview
6
6
years of professional experience
Work History
Senior Account Executive
Lace Collective
Dallas, TX
05.2022 - Current
- Developed and expanded key accounts by building strong client relationships, fostering trust, and driving continued sales growth.
- Leveraged social media activity, viral content, and consumer behavior trends to forecast market interests and provide strategic insight during the brand design process.
- Identified and acted on real-time digital and social trends to strengthen brand relevance, support revenue growth, and consistently meet sales targets.
- Applied sales data, customer insights, and market trends to optimize merchandising strategies and create targeted client outreach, resulting in increased order volume and stronger engagement.
- Translated client needs and consumer insights into clear, brand-aligned messaging to support marketing and communication initiatives
Brand Management Intern
Stone Ward
Little Rock, AR
06.2021 - 07.2021
- Supported client projects by contributing to campaign development, promotional planning, and timeline coordination.
- Collaborated with internal teams and clients on marketing strategies, influencer initiatives, and social media content creation.
- Assisted in developing campaign ideas aligned with client objectives and contributed to achieving team and client goals.
- Maintained accurate project data within internal software systems to track timelines, budgets, and overall campaign progress.
Marketing Intern
Emerson Coast
Fayetteville, AR
08.2020 - 05.2021
- Supported influencer marketing initiatives by recruiting and managing brand ambassadors and social media influencers to increase brand visibility and engagement
- Contributed to the development and execution of marketing campaigns aimed at strengthening brand awareness across university and Greek life audiences
- Maintained and updated CRM database (Pipedrive), ensuring accurate tracking of client, chapter, and project information
- Coordinated PR outreach efforts by assembling and distributing branded packages to influencers and sororities
- Collaborated cross-functionally to support client relationships and ensure timely execution of marketing deliverables
Education
Bachelor of Arts - Journalism, Advertising And Public Relations
University of Arkansas
Fayetteville, AR05-2022
Skills
- Customer Insights & Trend Analysis
- Brand Positioning & Strategic Messaging
- Client Relationship Management
- Sales Strategy & Revenue Growth
- Social Media & Content Strategy
- Merchandising Optimization
- Market Trend Forecasting
Timeline
Senior Account Executive
Lace Collective
05.2022 - Current
Brand Management Intern
Stone Ward
06.2021 - 07.2021
Marketing Intern
Emerson Coast
08.2020 - 05.2021
Bachelor of Arts - Journalism, Advertising And Public Relations
University of Arkansas