Summary
Overview
Work History
Education
Skills
Timeline
Generic

Laurie Taylor

Carlton

Summary

Experienced sales professional skilled in CRM implementation and performance management, driving business growth through strategic relationship building. Accomplished sales professional recognized for developing customer retention strategies and driving sustained business growth. Expertise in contract negotiation and CRM implementation ensures operational efficiency and long-term client loyalty.

Overview

27
27
years of professional experience

Work History

Director of Sales

NTI
McMinnville
10.2025 - Current

Developed lasting customer relationships in trailer industry, resulting in continued loyalty throughout my career.

Cultivated professional relationships to ensure seamless transition to new company in trailer industry.

Established facility from ground up, creating a strong branch in trailer parts industry.

Director of Sales

Dexter Axle
Wilsonville
01.2020 - 10.2025
  • Directed sales strategies to enhance market penetration and revenue growth.
  • Analyzed market trends to refine sales tactics, enhancing competitive positioning.
  • Oversaw CRM system implementation for improved communication and tracking efficiency.
  • Facilitated regular sales meetings to align team objectives and disseminate best practices.
  • Cultivated relationships with customers and industry professionals, driving sustained business growth.
  • Negotiated contracts with vendors, suppliers, and distributors to maximize value.
  • Managed sales personnel, ensuring attainment of performance goals through targeted coaching and support.
  • Resolved customer complaints promptly through effective solutions or refunds.

Regional Director of Sales and Operations

Dexter Axle
Wilsonville
02.1999 - 10.2020
  • Formulated regional sales strategies that increased market penetration and enhanced brand visibility.
  • Oversaw daily operations to ensure alignment with corporate objectives and standards.
  • Trained and mentored sales teams, enhancing performance and customer engagement.
  • Established relationships with key clients, fostering loyalty and implementing satisfaction initiatives.
  • Implemented best practices in inventory management for optimized supply chain efficiency.
  • Monitored market trends, competitive activities, pricing strategies, and promotional campaigns.
  • Identified new markets within region for potential growth opportunities.

Education

High School Diploma -

Pioneer Christian School
Sheridan, OR
06-1988

Skills

  • Sales forecasting
  • Market analysis
  • CRM management
  • Contract negotiation
  • Customer retention
  • Relationship management
  • Performance management
  • Business development
  • Time management skills
  • Sales coaching
  • Direct sales techniques
  • Project management methodologies
  • Sales presentations and delivery
  • Distributor development
  • Channel management

Timeline

Director of Sales

NTI
10.2025 - Current

Director of Sales

Dexter Axle
01.2020 - 10.2025

Regional Director of Sales and Operations

Dexter Axle
02.1999 - 10.2020

High School Diploma -

Pioneer Christian School
Laurie Taylor