Summary
Overview
Work History
Skills
Timeline
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Lauryn Reed

Tigard,OR

Summary

Dynamic retail leader with proven success at LEGO Brand Retail, excelling in sales performance analysis and team development. Recognized for driving strategic initiatives that enhanced district-wide metrics and fostering a culture of leadership. Skilled in conflict resolution and emotional intelligence, consistently achieving exceptional customer experiences and operational efficiency.

Overview

14
14
years of professional experience

Work History

Assistant Store Manager

LEGO Brand Retail
Tigard, OR
08.2017 - Current
  • Led Q2 2024 strategic planning and execution, driving an 8% increase in sales year-over-year, and aligning outcomes with company-wide objectives.
  • Developed and executed a BAM project across the Pacific Northwest District, collaborating with multiple store teams to drive higher conversion rates, and BAM sales. Recognized by the District Manager for strong leadership, cross-functional impact, and measurable improvement in district-wide performance.
  • Remotely mentored and trained the full supervisor team at the Roseville location, strengthening team capabilities, operational consistency, and leadership development.

Interim Store Manager

LEGO Brand Retail
Tukwila, WA
01.2025 - 04.2025
  • Streamlined operational processes to enhance efficiency and productivity.
  • Trained staff on effective closing techniques, driving a 7% year-over-year increase in Q1 revenue, and strengthening overall team performance.
  • Cultivated a leadership team focused on fostering a robust feedback culture.
  • Raised NPS score by 3.2% year-over-year by boosting team morale, and increasing demo-in-hand engagement.

Full-Time Supervisor

LEGO Brand Retail
Tigard, OR
03.2013 - 08.2017
  • Strengthened leadership capabilities by guiding and developing sales associates to exceed performance goals
  • Supported team growth through hands-on training, coaching, and performance feedback
  • Reinforced brand standards by fostering a deep understanding of the Brand Framework to ensure consistent and aligned customer experiences

Part-Time Supervisor

LEGO Brand Retail
Tigard, OR
02.2011 - 03.2025
  • Gained knowledge of store operations and processes through hands-on experience and initiative
  • Demonstrated natural leadership by taking ownership of tasks, supporting peers, and stepping up during high-volume periods
  • Actively developed leadership skills through mentorship opportunities, collaboration with management, and proactive problem-solving

Skills

  • Sales Performance Analysis – Ability to track and analyze sales metrics, identify trends, and adjust strategies accordingly to improve performance
  • Team Training & Development – Knowledge of training programs, onboarding processes, and performance management systems to develop staff
  • Conflict Resolution – Practical experience in handling customer complaints, employee disputes, and operational challenges
  • Leadership – Demonstrated the ability to lead teams, motivate others, and guide them toward achieving store goals and performance metrics
  • Emotional Intelligence – Recognizing and managing emotions and understanding those of others to improve relationships and team dynamics

Timeline

Interim Store Manager

LEGO Brand Retail
01.2025 - 04.2025

Assistant Store Manager

LEGO Brand Retail
08.2017 - Current

Full-Time Supervisor

LEGO Brand Retail
03.2013 - 08.2017

Part-Time Supervisor

LEGO Brand Retail
02.2011 - 03.2025

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Lauryn Reed