LaVanton Gilmore

FIGGMUNITY WORLD – Los Angeles, CA
March 2023 – Present

• Produced high-performing short-form content, generating hundreds of thousands to millions of views per month across YouTube, Instagram, and Twitter/X.
• Created and managed a separate clips channel, growing it to over 17,000 YouTube subscribers through strategic video selection and thumbnail optimization.
• Led visual brand development across multiple FIGGMUNITY podcasts, designing thumbnails, flyers, and reels tailored to each show’s voice and audience.
• Managed day-to-day content publishing across platforms, scheduling streams, reels, and promotional posts to align with peak engagement times.
• Played a key role in scaling the original FMW Instagram account to over 100,000 followers before its deletion, and successfully rebuilt a new account to 10,000+ followers.
• Promoted internal consistency and growth by developing visual standards and repeatable content systems used across multiple FIGGMUNITY media properties.
• Utilized Adobe Photoshop and Premiere Pro daily to deliver timely, polished content that maintained brand identity and audience engagement.

BACKONFIGG – Los Angeles, CA
Nov 2022 – Present

• Scaled the brand’s digital presence, generating millions of impressions and driving rapid audience growth across YouTube, Instagram, and Twitter/X.
• Produced clips that consistently generated hundreds of thousands to millions of views per month across platforms.
• Built a separate clips channel from the ground up to over 40,000 YouTube subscribers through strategic video selection, thumbnail design, and consistent publishing.
• Designed high-converting thumbnails and branded templates using Adobe Photoshop, significantly improving click-through rates.
• Managed all social channels independently, scheduling and publishing daily content while aligning posts with platform trends and engagement peaks.
• Wrote and published blog articles covering pop culture and hip-hop news, increasing website traffic and boosting SEO performance.
• Promoted to full-time after just a few months of internship, recognized for impact on brand development and digital strategy.
• Coordinated guest appearances with high-profile names including 03 Greedo, Lefty Gunplay, Danny Brown, Fenix Flexin (Shoreline Mafia), and NBA player Matt Barnes by leveraging social reach and community rapport.
• Created flyers and social visuals to promote livestreams, podcast episodes, and guest appearances.
• Proficient in Adobe Photoshop and Premiere Pro, using both daily to execute high-quality visual and video content.