Lawrence Robert Sarahan
Houston,Texas
Summary
Results-driven Sales Professional with a strong focus on beverage expertise and team development, adept at managing multi-state territories and cultivating key account relationships. Proven record of enhancing staff performance through effective training and a customer-centric approach.
Overview
10
10
years of professional experience
Work History
Market Manager/Regional Sales Manager
Total Beverage Solution
03.2021 - Current
- Multi-state sales Manager as part of a Central RegionTeam, for an International Wine, Spirits, and Beer importer
- Yearly gross profit generation of over $1.5 million
- Responsible for calling on over 65 different wholesalers, including Ben E. Keith, Favorite Brands, Breakthrough and International Wine and Spirits - Louisiana
- Collaborate with distributor partners on pricing strategies and ROI focused programming
- Routinely utilize distributor inventory and depletion programs such as VIP, Karma CRM, and Brand Muscle to accurately track and respond to market trends, including forecasting for Stateside inventories
- Collaborate with distributor management to effectively work the markets with Sales Meetings, sales representative work-withs, and crew drives, as well as goal management and brand programming
- Partner with Distributor Chain Account personnel to formulate sales plans for various off premise chain accounts, including HEB, Spec’s, Whole Foods, Central Market, and Total Wine
District Sales Manger/Sales Lead
Southern Glazers
Houston, Texas
04.2017 - 03.2021
- Managed a sales team of 4-6 people covering territories from Galveston to Katy
- Tracked Inventory needs and flows to Business Analysts
- Built daily Sales trackers utilizing in house CRM platforms to stay on goal
- Two team members received internal promotions under my tutelage
- Key account relationships with high profile fine dining accounts in Houston
- Senior level salesmen assigned to top accounts to exact change in the market
- Assigned Portfolio outpaced compared market by +30%
Manager and Wine Buyer
Clark Cooper Concepts
Houston, Texas
01.2015 - 01.2017
- Recruited by Charles Clark, owner and operator
- Inventory reduction from $160,000 inventory to $70,000, achieved in 7 months
- Zero turn over in 2 years
- Built private dining program with event Coordinator
Education
WSET II -
01.2019
Bachelor of Arts - Theatre
York University
01.2015
Skills
- Customer-Oriented
- Goal Driven
- Extensive Beverage Knowledge
- Adaptable and Sociable
- Staff Development
- Team Building Skills
- Background in Sales Territory Management
- Team Management
- On-Premise Beverage Management
References
- Matt Brown - Previous Supervisor , Total Beverage Solution - 281.881.8688 - mattb9463@gmail.com
- Brad Cooksey - Director of Natioal Account, Total Beverage Solution - 979.676.3700 - bcooksey@tbsbrands.com
- Megan Tufano - Fellow Region Manager, Total Beverage Solution - 206.390.1625 - mtufano@tbsbrands.com
Timeline
Market Manager/Regional Sales Manager
Total Beverage Solution
03.2021 - Current
District Sales Manger/Sales Lead
Southern Glazers
04.2017 - 03.2021
Manager and Wine Buyer
Clark Cooper Concepts
01.2015 - 01.2017
WSET II -
Bachelor of Arts - Theatre
York University
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