Summary
Overview
Work History
Education
Skills
Timeline
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Catherine Booth

Summary

Accomplished Regional Sales Manager with demonstrated ability to deliver mission-critical results in all aspects of the business such as sales growth, customer retention, market penetration and budget control. Twenty six years of multi faceted shipping experience covering all aspects from data entry to regional sales.

Overview

33
33
years of professional experience

Work History

Regional Sales Manager (Northeast/Southeast)

ECU Worldwide
Cranford, NJ
10.2024 - Current
  • Supported sales team members to drive growth and development.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Coached, developed and motivated team to achieve revenue goals.
  • Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings and optimizing product turns.
  • Hired and motivated high-performing sales team.
  • Analyzed regional market trends to discover new opportunities for growth.
  • Held weekly meetings with each representative to talk one-on-one, resolve issues and provide tailored training.
  • Developed strategies and plans for regional sales growth.
  • Established relationships with key accounts in the region through personal visits and phone calls.

Branch Manager

ECU Worldwide
Cranford, NJ
02.2023 - 10.2024
  • Managed and inspired team members to perform to full potential, driving branch profitability.
  • Supported outside sales force in servicing and obtaining new business.
  • Facilitated weekly meetings with staff members to discuss progress on current initiatives.
  • Provided guidance and support to team members regarding problem resolution and customer service issues.
  • Created reports summarizing operational performance metrics for senior management review.
  • Monitored financial performance of the branch on a monthly basis.
  • Established strong working relationships with external partners such as vendors and suppliers.
  • Conducted reviews and evaluations for cost-reduction opportunities.

Regional Sales Manager (Northeast)

ECU Worldwide
Linden, NJ
01.2018 - 02.2023
  • Mentor and manage 4-member sales team that generates annual revenue and expands service opportunities for ECU Worldwide.
  • Strengthened profit opportunities by effectively managing time/resources to meet sales objectives across 160+ countries spanning several industries.
  • Travel to customer sites with sales personnel to meet and help close deals through effective persuasion.
  • Drive substantial sales growth and customer acquisition strategies in underperforming areas.
  • Maintained accurate records of all sales activities including leads generated and closed deals.

Senior Sales Executive

ECU Worldwide
Linden , NJ
10.2015 - 01.2018
  • Improved profitability and developed pipeline by leveraging multiple marketing channels and sales strategies.
  • Expanded new business with implementation of effective networking and sales strategies.
  • Built and maintained business partnerships and developed new business opportunities to drive competitive growth.
  • Top salesperson of the US in 2017.

Sales Executive

Vanguard Logistics
Carteret, New Jersey
10.2010 - 11.2015
  • Called face to face and cold called on new and existing clients creating an effective pipeline of contacts.
  • Generated new business through a series of networking events and industry contacts. Maintained existing relationships by providing ongoing consultation.
  • Developed and maintained strong working relationships with clients to create a partnership that yielded success, results and credibility.
  • Maintained accurate and organized documentation on all clients and prospects.
  • Planned strategic brand building events to expand the product portfolio.

Inside Sales Manager

Vanguard Logistics
Carteret, New Jersey
07.2009 - 10.2010
  • Recruited and hired two new staff members.
  • Cold and warm calls were made to thirty to forty new and existing accounts per day.
  • Contacted new and existing customers to discuss how specific products could meet their needs.
  • Offered monthly feedback to executive-level management on the effectiveness of strategies, selling programs, and initiatives.

Warehouse Sales Executive

Vanguard Logistics
Carteret, New Jersey
01.2008 - 06.2008
  • Called and scheduled appointments with new and existing customers to sell warehousing and distribution services provided by company.
  • Provided rate proposals to customers.
  • Provided weekly reports with stats sent to sales manager for review.

Administrative Assistant for Vice President of Sales

Vanguard Logistics
Carteret, New Jersey
02.2007 - 01.2008
  • Drafted meeting agendas, supplied advance materials, and executed follow-up for meetings and team conferences.
  • Created weekly and monthly reports, and presentations.
  • Received and screened a high volume of internal and external communications, including email and mail.
  • Created and maintained spreadsheets using advanced Excel functions and calculations to develop reports and lists.
  • Planned travel arrangements for the VP.

Import CCP Coordinator

Vanguard Logistics
Carteret, New Jersey
10.2006 - 02.2007
  • Responsible for creating rate quotes for key accounts.
  • Answer all incoming inquiries pertaining to inbound freight.
  • Communicated with the origin to obtain paper documents once the freight has been received and sailed.

Inside Sales Marketing Team Rep

Vanguard Logistics
Carteret, New Jersey
06.2006 - 10.2006
  • Responsible for contacting key accounts from past business to reintroduce ourselves, to gain future business, and to maintain a positive relationship with customers to increase sales.

Revenue Management

Vanguard Logistics
Carteret, New Jersey
06.2005 - 06.2006
  • Assisted in month end close outs. Responsible for assisting in the day-to-day maintenance of a complete, accurate, and timely report.
  • Audited files, bills for accuracy, and verified costs before closing.

LCL/FCL Customer Service Documentation Coordinator

Vanguard Logistics
Carteret, New Jersey
03.1997 - 06.2005
  • Handled all incoming calls from customers regarding rates, bookings, and documentation.
  • Interacted with customers, vendors, and agents, and answered all inquiries.
  • Audited all documentation to ensure accuracy and sent it to the customer within 24 hours of sailing.

Accounting Assistant

Vanguard Logistics
Carteret, New Jersey
09.1992 - 03.1997
  • Handled accounts payable and receivable, including invoicing and payment processing.
  • Print accounting reports and analyze vendor accounts to collect payment.
  • Received and recorded cash, checks and transfers.

Education

Criminal Justice

Middlesex County College

High School Diploma - College Prep

Woodbridge High School
1989

Skills

  • Business development
  • Project management
  • Client account management
  • Budgeting expertise
  • Self-motivated
  • Customer-oriented
      
  • Leadership/communication skills​
  • Employee Integration
  • Product line expansion
  • Team Leadership 
  • Product development
  

Timeline

Regional Sales Manager (Northeast/Southeast)

ECU Worldwide
10.2024 - Current

Branch Manager

ECU Worldwide
02.2023 - 10.2024

Regional Sales Manager (Northeast)

ECU Worldwide
01.2018 - 02.2023

Senior Sales Executive

ECU Worldwide
10.2015 - 01.2018

Sales Executive

Vanguard Logistics
10.2010 - 11.2015

Inside Sales Manager

Vanguard Logistics
07.2009 - 10.2010

Warehouse Sales Executive

Vanguard Logistics
01.2008 - 06.2008

Administrative Assistant for Vice President of Sales

Vanguard Logistics
02.2007 - 01.2008

Import CCP Coordinator

Vanguard Logistics
10.2006 - 02.2007

Inside Sales Marketing Team Rep

Vanguard Logistics
06.2006 - 10.2006

Revenue Management

Vanguard Logistics
06.2005 - 06.2006

LCL/FCL Customer Service Documentation Coordinator

Vanguard Logistics
03.1997 - 06.2005

Accounting Assistant

Vanguard Logistics
09.1992 - 03.1997

Criminal Justice

Middlesex County College

High School Diploma - College Prep

Woodbridge High School
Catherine Booth