Hi, I’m
Lea K. Point
Celina,TX
HOW TO HAVE A GOOD DAY; KEEP YOUR GRATITUDE HIGHER THAN YOUR EXPECTATIONS.
Summary
SALES, MARKETING & CONSULTING LUXURY BEAUTY EXPERT A multi-faceted Cosmetic and Fragrance expert with dynamic 20+ years sales and beauty consulting experience. Provides useful analysis and develop effective strategies to support business growth initiatives. Successful in developing and coaching teams thru effective communication and adherence to sales objectives in order to drive productivity of a multi-million-dollar business. Diligently build and maintain strong inter-sell, management and vendor relationships.
Overview
24
years of professional experience
Work History
TRENDING BEAUTY, NEIMAN MARCUS DIRECT
E-COMMERCE BUSINESS MANAGER
11.2021 - 05.2023
Job overview
- Online account and product specialist for Trending Beauty inclusive of the following brands: Maison Francis Kurkdjian, Aesop, Augustinus Bader, Byredo, Initio, Oribe, Sunday Riley, Vintner’s Daughter, Clive Christian, Hourglass, Natura Bisse, Dr
- Barbara Sturm
- Formulate, coordinate and execute profit-oriented marketing activities to promote new and existing merchandise working closely with brand Account Executives
- Utilize forecasting with strategic planning to ensure sales and sales goal achievement
- Partner with buying personnel to ensure corporate and vendor alignment regarding brand sales, market trends, and forthcoming launches and/or promotions
- Monitor customer preferences in conjunction with brand promotional calendar to determine focus of sales and promotional initiatives
- Software tools used, Twilio, CMOS, Excel, Sharepoint, Zoom, Microsoft Teams
CHANEL BEAUTE, NEIMAN MARCUS DIRECT
E-COMMERCE BUSINESS MANAGER
02.2020 - 11.2021
Job overview
- Managed one of Neiman Marcus Online top E-commerce Beauty Brands
- Worked closely with CHANEL BEAUTE' Regional Executive, Neiman Marcus buyers and Website Merchandisers to implement strategies in order to meet seasonal and yearly sales goals
- Piloted CHANEL BEAUTE'S first NM Online Specialist position, gaining rank and achieving triple digit increases in the first year
- Field client inquiries, building sales via email as well as NM & BG live chat feature
- Maintain detailed client databases and responsible for creating direct to consumer marketing emails in order to drive sales and achieve corporate event goals
- Created and executed all sampling, bounce back and client loyalty programs for CHANEL BEAUTE', in addition to ordering and forecasting sample needs
- Responsible for weekly NM and vendor reporting.
Cosmetics and Fragrance, Neiman Marcus – NorthParkDallas, Texas
CHANEL BUSINESS MANAGER
06.2016 - 02.2020
Job overview
- Manage and oversee sales, recruitment, events and operations for $2.5M Chanel Beaute' and Fragrance counter
- Create at-counter marketing and event promotions using internal and external templates and visual resources
- Increased CHANEL to #1 rank in NorthPark Cosmetics department for FY2018 ⦁ Leverage clientele tool i-Sell to build personal business to exceed $500K ⦁ Coach and train CHANEL team members on Inside Beauty, event strategies and skincare development
- Partnered with esthetician to build Sublimage Spas to generate an average of $7.7K per event day, the highest in DFW market for CHANEL BEAUTE'
- Achieved highest volume in United States for Fall 2017 Masterclass with $37.6K in sales
- Named as Counter Manager Elite for FY2016 ⦁ Selected as Makeup Specialist for excellence in client experience and makeup application techniques
- Acting liaison between Account Executive and Cosmetics Sales Managers.
Bobbi Brown, Neiman Marcus – NorthParkDallas, Texas
PRODUCT SPECIALIST
01.2013 - 06.2016
Job overview
- Championed initiatives for client development and exceeding event goals at the counter ⦁ Led counter inventory efforts for in partnership with Department Operations Managers ⦁ Consistently performed as the top-producer for event bookings and show rates
XEN-TANDallas, Texas
SALES REPRESENTATIVE
08.2011 - 12.2012
Job overview
- Market and conduct in-store demonstrations for all Xen-Tan products ⦁ Analyzed inventory and communicated with Buyer regarding store needs ⦁ Hosted trainings for Neiman Marcus associates on new product launches and hero SKUs ⦁ Partnered with sales associates to identify potential new clients and provided samples to support recruitment efforts ⦁ Analyzed and evaluated volume and productivity by brand and store location to identify additions and edit
Laura MercierDallas, Texas
FREELANCE ARTIST
01.2003 - 12.2012
Job overview
- Featured artist during in-store events that mirrored the corporate events of each retailer ⦁ Trained by Laura Mercier & her Pro-Team Artists on artistry and application techniques ⦁ Traveled throughout region for Laura Mercier Personal Appearance events ⦁ Conducted 1:1 Consultations to assess needs and desires of each client to build custom looks and skincare regimens
Laura MercierAustin, Texas
BRAND MANAGER
01.1999 - 12.1999
Job overview
- Managed all bookkeeping & client information for the counter and managed inventory levels ⦁ Launched new brand within Saks Fifth Avenue ⦁ Trained new team members on product knowledge and brand application techniques ⦁ Promoted events throughout store and department to generate bookings
Education
Lowthian College Minneapolis, MN
Associate of Arts from Fashion Design and Merchandising
05.1994
Skills
- Customer Relationship Management
- Employee Motivation
- Operations Management
- Business Development
- Strategic Planning
- Staff Training
- Documentation and Reporting
- Customer Retention
- Issue Resolution
- Product Launches
- Team Building and Leadership
- Employee Management
- Performance Evaluations
- Sales and Marketing
- Staff Training and Development
- Customer Service
- Coaching and Mentoring
- Client Relationship Management
- Employee Scheduling
- Analytical Thinking
- Customer Relations
- Social Media Promotion
- Consulting
- Verbal and Written Communication
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
E-COMMERCE BUSINESS MANAGER
TRENDING BEAUTY, NEIMAN MARCUS DIRECT
11.2021 - 05.2023
E-COMMERCE BUSINESS MANAGER
CHANEL BEAUTE, NEIMAN MARCUS DIRECT
02.2020 - 11.2021
CHANEL BUSINESS MANAGER
Cosmetics and Fragrance, Neiman Marcus – NorthPark
06.2016 - 02.2020
PRODUCT SPECIALIST
Bobbi Brown, Neiman Marcus – NorthPark
01.2013 - 06.2016
SALES REPRESENTATIVE
XEN-TAN
08.2011 - 12.2012
FREELANCE ARTIST
Laura Mercier
01.2003 - 12.2012
BRAND MANAGER
Laura Mercier
01.1999 - 12.1999
Lowthian College
Associate of Arts from Fashion Design and Merchandising
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