Leah Vogel
Charlotte,NC
Summary
Sales Representative & Brand Ambassador Talented, energetic sales professional with a record of achievement identifying and developing new business opportunities, as well as managing existing customer relationships. Intuitive leader with acute business acumen and an in-depth understanding of sales techniques. Possess excellent communication skills along with a strong ability to think strategically and creatively. Initiative-taking, results oriented, and always ready to go above-and-beyond to achieve organizational objectives.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Regional Brand Ambassador - Dickel
Enthuse Marketing
11.2023 - Current
- Using education and events to achieve key performance indicators, points of distribution, and revenue targets
- Driving brand success and awareness for Diageo’s George Dickel Tennessee Whisky portfolio
- Building brand loyalty and trust to achieve volume goals and ensure long-term impactful relationships.
- Developed lasting connections with industry professionals through networking at conferences, workshops, and other relevant gatherings.
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Communicated product information with confidence and educated consumers about company.
- Boosted brand visibility at major events by representing and speaking knowledgeably about products.
Key Account Manager
Southern Glazer’s Wine & Spirits
01.2022 - 11.2023
- Implement strategies to achieve customer objectives, key performance indicators, and revenue targets
- Drive brand success by leading all parts of the sales process including account targeting, tactical selling, staff education, and brand positioning
- Manage customers to build loyalty and achieve profitable long-term growth
- Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives
- Rank #2 out of 165 Sales Representatives for both On-and-off-premise Diageo Execution (YTD 2022)
- First place Sales Incentive H2 2022 Winner based on highest dollar share percentage change overall
- Top Performer for H1 2023 and H2 2022 for Diageo in United States
- Profitably monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion
- Create, coordinate, and attend on-site promotional functions at established customer accounts.
Sales Representative
Republic National Distribution Company
11.2019 - 01.2022
- Pursued sales leads to promote and sell the organization’s products within assigned geographic area
- Cultivated customer relationships to assess needs, build rapport, and make recommendations for appropriate products and services
- Created dynamic marketing material for event activations
- Increased the availability and visibility of products for both new and existing accounts by using consultative sales tactics
- Strategically communicated with decision makers to tell data-driven stories, educate effectively, and instill confidence that motivated accounts to act on recommendations
- Analyzed market trends and competitive activities to identify latest sales opportunities.
Education
Bachelor of Arts - Sociology
University of North Carolina At Charlotte
Charlotte, NC05-2026
Associate of Arts -
Mitchell Community College
Statesville, NC12-2014
Skills
- Account Management
- New Business Development
- Customer Service
- Event Activation
- Relationship Building
- Marketing Strategy
- Presentation Skills
- Staff Training & Leadership
- Consultative Selling
- Sales & Revenue Growth
- Strategic Problem Solving
- Time management mastery
Certification
- WSET Level 2 Award in Spirits – Wine & Spirit Education Trust.
Timeline
Regional Brand Ambassador - Dickel
Enthuse Marketing
11.2023 - Current
Key Account Manager
Southern Glazer’s Wine & Spirits
01.2022 - 11.2023
Sales Representative
Republic National Distribution Company
11.2019 - 01.2022
Bachelor of Arts - Sociology
University of North Carolina At Charlotte
Associate of Arts -
Mitchell Community College
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