Summary
Overview
Work History
Education
Skills
Timeline
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LEE TORRES

Las Vegas,NV

Summary

Dynamic gaming executive with 21+ years of experience leading full-scale casino resort operations—including 11 years in Tribal Gaming—and a proven track record of optimizing profitability, driving market share, and delivering exceptional guest and team member experiences. Adept at aligning cross-functional teams to execute high-impact strategies across gaming, hospitality, F&B, and entertainment. Known for building winning cultures, executing complex capital projects, and consistently exceeding EBITDA and revenue goals.

Overview

21
21
years of professional experience

Work History

Vice President & General Manager

RED ROCK RESORTS
Las Vegas, NV
09.2021 - Current
  • Recruited as Assistant GM of Palace Station and promoted to GM within 8 months; now oversee full P&L, strategic planning, and operations for a major resort casino, reporting to the COO.
  • Spearhead creation and execution of multi-year strategic and business plans to align with corporate growth initiatives.
  • Drive performance across all verticals including casino operations, hotel, F&B, marketing, and finance to maximize EBITDA.
  • Collaborate closely with Corporate Shared Services for the successful implementation of key programs, policies, and activities.
  • Maintain strict operational control of budgets, including labor management, OPEX, and capital investments.
  • Champion a high-performance culture, increasing employee engagement and retention through targeted programs and leadership development.
  • Elevate guest experience through structured voice-of-the-customer programs and team-member service training.
  • Partner with executive leadership on long-term development initiatives spanning gaming, F&B, hotel, and entertainment.

Assistant General Manager & Chief Marketing Officer

VIEJAS CASINO & RESORT
Alpine, CA
12.2019 - 02.2020
  • Held dual executive role overseeing day-to-day operations and enterprise marketing functions; guided casino performance, loyalty strategy, and brand positioning.

General Manager

PECHANGA RESORT CASINO
Temecula, CA
01.2017 - 09.2019
  • Reported to the Tribal Board of Directors, overseeing one of the largest Tribal gaming resorts in California with 5,000+ slots, 1,085 AAA Four Diamond hotel rooms and suites, 150+ table games, and 5,100 team members.
  • Led high performing property with full responsibility for P&L, strategic vision development, operating strategies, guest satisfaction, team member relations, and capital planning.
  • Directed a $300M expansion—adding 565 hotel rooms, a 4.5-acre pool complex, 40K sq. ft. ballroom/multi-function space, 3 restaurants, and retail.
  • Achieved record-breaking GGR and EBITDA while consistently improving profit margin.
  • Orchestrated guest service models that maintained top-tier Net Promoter Scores during an 18-month construction period.
  • Increased slot count by 28% as part of multi-year capacity growth strategy tied to player demand.
  • Built and led a 12-person executive team; enhanced succession planning and executive bench strength.
  • Sponsored Tribal career development programs and cultural initiatives.
  • Spearheaded team-member engagement initiatives leading to Best In Class recognition.

Vice President & Chief Marketing Officer

PECHANGA RESORT CASINO
11.2011 - 12.2016
  • Developed and executed integrated marketing and loyalty strategies that drove record visitation, revenue, and profitability.
  • Oversaw guest segmentation, casino marketing, hosts/PD, digital, social, brand, and database analytics.
  • Implemented enterprise CRM and loyalty enhancements leading to measurable increases in ADT and trip frequency.
  • Led high-profile partnerships (e.g., So-Fi Stadium including Los Angeles Rams/Los Angeles Chargers, LA Lakers, Angels, AEG) to elevate guest experience and brand reach.
  • Led a full property rebrand and developed ethnically diverse marketing campaigns to broaden audience engagement.
  • Championed Pechanga’s first formalized guest satisfaction and experience scoring platform.

VP of Casino Marketing (Dual Property)

MGM RESORTS INTERNATIONAL
Las Vegas, NV
05.2010 - 11.2011
  • Managed VIP programs, host operations, direct marketing, and marketing analytics, across two MGM properties; improved gaming revenue through targeted reinvestment strategies and segmentation.

Director of Marketing

HARRAH’S RINCON (CAESARS ENTERTAINMENT)
San Diego, CA
07.2007 - 05.2010
  • Oversaw direct and loyalty marketing, promotions, casino hosts, and revenue analytics. Delivered consistent revenue growth through tier segmentation and spend optimization.

Corporate Loyalty Marketing Manager

CAESARS ENTERTAINMENT CORPORATE
Las Vegas, NV
07.2004 - 06.2007
  • Designed and launched company-wide loyalty marketing campaigns supporting Total Rewards growth across enterprise properties.

Education

Bachelor of Science - Business Administration (Marketing)

University of Nevada
Las Vegas

Skills

  • Strategic planning
  • P&L management
  • Operational control
  • Budget management
  • Employee engagement
  • Guest experience

Timeline

Vice President & General Manager

RED ROCK RESORTS
09.2021 - Current

Assistant General Manager & Chief Marketing Officer

VIEJAS CASINO & RESORT
12.2019 - 02.2020

General Manager

PECHANGA RESORT CASINO
01.2017 - 09.2019

Vice President & Chief Marketing Officer

PECHANGA RESORT CASINO
11.2011 - 12.2016

VP of Casino Marketing (Dual Property)

MGM RESORTS INTERNATIONAL
05.2010 - 11.2011

Director of Marketing

HARRAH’S RINCON (CAESARS ENTERTAINMENT)
07.2007 - 05.2010

Corporate Loyalty Marketing Manager

CAESARS ENTERTAINMENT CORPORATE
07.2004 - 06.2007

Bachelor of Science - Business Administration (Marketing)

University of Nevada

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