Leigh Wood
Fayetteville,AR
Summary
Public radio professional committed to strengthening local journalism, amplifying unheard voices, increasing support through diversifying revenue sources and collaborative work, creative problem solving, and innovating new ways to engage audiences with public radio programming.
Overview
15
15
years of professional experience
Work History
General Manager
KUAF 91, Public Radio
09.2019 - Current
- Oversee all operations and strategic goals of station with $1.4 million annual operating budget, oversaw 65% increase in membership and underwriting revenue from 2019 to 2022
- Responsible for 11 successful grants in the last four years; including annual Community Service Grants from the Corporation for Public Broadcasting, grants from The Walton Family Foundation, the Winthrop Rockefeller Foundation, and Walmart.org
- Foster strategic collaboration across departments to create opportunities aimed at increasing engagement with listeners and key stakeholders
- Develop and strengthen relationships with external partners to create programming, fundraising, and engagement opportunities both in the community and with listeners
- Communicate clearly, strategically, and regularly with internal staff and external partners on critical daily operations, coordination of cross-department projects, data on station listening, traffic, and engagement
- Analyze listening, streaming, download, and traffic data to inform decision-making at executive and collaborative levels
Membership Director
KUAF 91.3 Public Radio
10.2013 - 07.2019
- Oversaw all individual giving, all strategic for revenue growth, communication to donors on-the-air, online and through email, trained staff on effective on-air fundraising
- Oversaw strategic development and maintenance of sustainer program with more than 1,300 members
- Maintain and strengthen relationships with all donors including major donors, oversee all events and on-air fundraisers, as well recruit, train and manage volunteers.
Manager of Donor Engagement
Heifer International
04.2011 - 08.2013
- Managed sustainer donor program of more than 16,000 members, raising $2 million annually, was promoted progressively each year over three years from middle level donor associate to sustainer donor specialist to managing entire monthly giving program
- Developed strategy and production of Heifer direct response television program, including production of four direct response television commercials featuring footage shot on-site in Rwanda as well as Susan Sarandon speaking on behalf of Heifer International
Executive Director
Arkansas Community Arts Cooperative
10.2009 - 04.2010
- Developed and expanded Board of Directors of establish artists' collective, oversaw special events schedule on monthly art exhibits and opening, wrote and promoted all events through press releases and press appearances
- Implemented 6-month membership campaign and increased awareness of organization through multichannel marketing efforts
Development Specialist/Special Events Manager
KUT Public Media
07.2008 - 08.2009
- Coordinated volunteers, worked with outside vendors and oversaw implementation of all station special events ranging from volunteer appreciation parties to KUT's 50th Anniversary Gala
Education
Master of Arts - English
University of Arkansas, Fayetteville
Fayetteville, AR2008
Bachelor of Arts - English Language And Literature
University of Arkansas, Fayetteville
Fayetteville, AR2001
Timeline
General Manager
KUAF 91, Public Radio
09.2019 - Current
Membership Director
KUAF 91.3 Public Radio
10.2013 - 07.2019
Manager of Donor Engagement
Heifer International
04.2011 - 08.2013
Executive Director
Arkansas Community Arts Cooperative
10.2009 - 04.2010
Development Specialist/Special Events Manager
KUT Public Media
07.2008 - 08.2009
Master of Arts - English
University of Arkansas, Fayetteville
Bachelor of Arts - English Language And Literature
University of Arkansas, Fayetteville
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