Lena Lionetti
Belvedere Tiburon,CA
Summary
Resourceful Forward-thinking jack of all trades with solid history of accomplishment in diverse settings. Keep operations smooth and consistent to maintain company stability and sustainability. Articulate and personable leader with excellent program management, strategic planning and operational oversight abilities.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing/Sales Director
Barbizon of San Francisco
San Francisco, CA
01.2010 - 12.2013
- Grew business from Mom & Pop shop ($4m/year to $20m/year)
- Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits. ($1m/year budget to manage)
- Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
- Coordinated events such as trade shows and conferences to promote products or services.
- Recruited and managed a team of marketers responsible for executing projects.
- Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
Executive Director
Barbizon of San Francisco
San Francisco, CA
01.2014 - 07.2018
- Created a collaborative environment that fosters innovation and encourages employee engagement.
- Recruited, trained, mentored, evaluated, coached, and managed staff members to ensure success in achieving their goals.
- Evaluated existing programs for improvement opportunities while identifying new program ideas based on market analysis.
- Oversaw day-to-day administrative tasks related to personnel files or payroll processing.
- Maintained accountability for operational and fiscal integrity, effectively managing designated budget.
Marketing Director
Barbizon of San Francisco
San Francisco, CA
08.2018 - 01.2022
- Oversee entire marketing strategy & department
- Own department budgets and benchmarks
- Responsible for lead generation & growth
- Created all new Zoom/Digital initiatives when covid hit in 2020.
Executive Producer
International Performing Arts Showcase
Los Angeles, CACA
01.2010 - 12.2019
- Planned and oversaw a bi-annual 4 night, 5 day event with 700-1000 participants per event.
- Negotiated and contracted with vendors
- Scheduled and executed approximately 10 breakout events per day
- Outsourced and trained staff for each event
Real Estate Advisor
Golden Gate Sotheby's International Realty
Greenbrae, CA
04.2022 - Current
- Advised clients on the best strategies to maximize their investments.
- Negotiated terms, conditions, and fees associated with real estate transactions.
- Organized open houses and other promotional events to attract potential buyers.
- Assisted clients in obtaining financing options for purchasing property.
- Over $15m in sales in my first year in this career. Part of one of the top teams in Marin County.
Education
Bachelor of Arts - Finance
University of San Francisco
San Francisco, CA12-2008
Skills
- Problem Solver
- Lead Generation
- New Business Development
- Staff Management
- Relationship Building
- CRM Software
- Social Media Savvy
- Exceptional Multi-Tasker
- Resolution-Oriented
- Adobe Photoshop & Indesign Skills
Certification
- CA DRE LIC #02002764
Affiliations
- Excellent Chef
- Golfer
- Chauffer
- Soccer Mom
References
References available upon request.
Timeline
Real Estate Advisor
Golden Gate Sotheby's International Realty
04.2022 - Current
Marketing Director
Barbizon of San Francisco
08.2018 - 01.2022
Executive Director
Barbizon of San Francisco
01.2014 - 07.2018
Marketing/Sales Director
Barbizon of San Francisco
01.2010 - 12.2013
Executive Producer
International Performing Arts Showcase
01.2010 - 12.2019
Bachelor of Arts - Finance
University of San Francisco