Microsoft Excel
Lenny Royal
NY,NY
Summary
Energetic business development professional driven to motivate and excite employees to reach optimum performance. Natural leader and complex problem solver. Experienced with product testing, training and educating, and the development of new business opportunities.
Overview
19
19
years of professional experience
2
2
years of post-secondary education
3
3
Languages
Work History
Senior Business Development and Education Manager
Trinny London
New York, NY
02.2019 - Current
- Directed training programs and development paths for managers and supervisors.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Drove departmental performance and achievement of service levels through focused team operational reviews, structured coaching, and managing enterprise targets.
- Recruited, interviewed, and hired employees and implemented a mentoring program to promote positive feedback and engagement.
- Trained new hires to perform cross-training exercises with experienced workers.
- Trained and guided team members to maintain high productivity and performance metrics.
- Created and edited all training materials for accuracy and company policy compliance.
- Delivered new employee onboarding and training sessions
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Consultant
LRG Consultancy and Creative Inc
New York Mills, NY
04.2011 - Current
- Consulted for brands, with set up, sales techniques, recruitment, and training workshops.
- Developed complete business plans and operational strategies for new and existing businesses.
- Established and maintained relationships with key stakeholders for growth opportunities and successful partnerships.
- Led restructuring of the organization's internal processes, resulting in improved performance.
- Created and managed project plans, timelines, and budgets.
- Developed effective improvement plans in alignment with goals and specifications.
- Maintain close relationships with P.R. companies on the latest products in the industry.
Lead Artist and Events Education Manager
Nars / Shiseido
London, United Kingdom
07.2017 - 01.2019
- Managed administrative logistics of events planning, event booking, and event promotions.
- Developed and implemented successful marketing plans to generate event revenue.
- Produced detailed proposals for events to document timelines, suppliers, and budgets.
- Responsible for creating all store events and managing events, Senior Artist, travel, and schedules
- Worked closely with P.R. and the Education Department to create content and deliver ongoing makeup trends for the company.
- Developed and planned all U.K Content to promote new collection launches.
- Worked closely with the National Education & Artistry Manager when requested with the development of Artists on workshops and store support.
- Produced reports on events, store visits (including competitor insights), business opportunities, and Senior Makeup Artists' performance
- Developed All Nars Education and Artistry modules and certification content o promote new collection launches for shoots and socials
Sales and Education Manager
Kevin Aucoin
London, United Kingdom
05.2012 - 08.2014
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Implemented new training and selling workshops to empower Space N.K. Employees to sell the brand and achieve sales targets.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Identified, hired, and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Regional Business Manager
Space N.K
London, United Kingdom
03.2007 - 04.2011
- Enhanced and redefined organizational structure to maintain a competitive edge across territories.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Exceeded targets by building, directing, and motivating a high-performing sales team.
- Manage all business areas, including stock management, administration, payroll, training, and development.
- Trained newly hired managers on sales and overall Space N.K Business.
- Developed an inaugural incentive performance plan, motivating staff and achieving an 85% increase in sales.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
Regional Artistry and Field Trainer
Fresh
New York, United States
07.2004 - 08.2006
- Trained and supported store sales associates on the brand, product lines, and monthly focus—merchandised products with an emphasis on color collection
- Implemented ideas and events for the company while maintaining company philosophy and standards.
- Provided coaching and mentoring to employees.
- Established and maintained quality control standards.
- Built and maintained professional relationships with vendors and suppliers.
- Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetic services to every client.
- Scheduled onsite and offsite makeup appointments for clientele.
- Taught master classes to inspire potential makeup artists or help people expand their knowledge and skills.
Education
Certification - Arts, Entertainment, and Media Management
Birkbeck, University of London
United KIngdom 09.2010 - 05.2012
Skills
Presentation SoftwareMotivationResearchPublic speakingLeadershipTeam Training DevelopmentLeadership NetworkingRelationshipBuildingLeadership Result OrientationProblem-SolvingCommercial Awareness
Vendor management
Staff Management
Sales expertise
Relationship building and management
Verbal and written communication
Networking strength
Quality control
Operations
Prospect targeting
Software
Google Drive
Adobe Creative Suite
Microsoft Word
Asana
Microsoft Excel
Miro
Interests
Languages
Self Development
Travel
Accomplishments
- Developed five advanced training courses using Microsoft Powerpoint
- Created a company-wide, comprehensive training program for all sales team members. resulting in staff retention
Timeline
Senior Business Development and Education Manager
Trinny London
02.2019 - Current
Lead Artist and Events Education Manager
Nars / Shiseido
07.2017 - 01.2019
Sales and Education Manager
Kevin Aucoin
05.2012 - 08.2014
Consultant
LRG Consultancy and Creative Inc
04.2011 - Current
Certification - Arts, Entertainment, and Media Management
Birkbeck, University of London
09.2010 - 05.2012
Regional Business Manager
Space N.K
03.2007 - 04.2011
Regional Artistry and Field Trainer
Fresh
07.2004 - 08.2006