Leonor Rizo Figuereo
Orlando,FL
Summary
Versatile and adaptable professional with over 8 years of experience in digital marketing, sales, and customer service across diverse industries, including travel, wine retail, technology, beauty, and hospitality. This multifaceted background enhances the ability to connect with various audiences, understand customer needs, and thrive in dynamic business environments. A creative, customer-first approach drives success in social media strategy, event coordination, and client relations, while a strong focus on relationship building supports revenue growth and engagement across multiple channels. Proficient in leveraging CRM platforms to personalize interactions and analyze KPIs, combining creativity with practical insights to achieve meaningful results and elevate customer experiences. US Citizenship
Overview
2
2
Languages
10
10
years of professional experience
Work History
GUEST EXPERIENCE SPECIALIST
SpringHill Suites by Marriott Orlando
Orlando
04.2023 - Current
- Delivered exceptional customer experiences by effectively communicating with guests and resolving inquiries and concerns, building loyalty and trust in the brand.
- Collaborated with the Events department to support the planning and execution of on-site functions and group bookings, ensuring smooth logistics and communication.
- Processed reservations, rate changes, and room assignments accurately through property management systems.
- Performed daily administrative and operational tasks, including data entry, document handling, and internal reporting using Google Workspace and Microsoft Office tools.
- Demonstrated initiative and adaptability by supporting cross-functional teams.
- Maintained accurate records in internal systems, contributing to internal communication flows and performance tracking (CRM & KPI awareness).
- Consistently ranked among the hotel’s top 3 team members for rewards program enrollments, contributing to hotel enrollment goals.
- Generated additional room-upgrade revenue by identifying opportunities and recommending premium accommodations tailored to guests’ preferences.
MARKETING & SALES COORDINATOR
Grupo Rivas
Spain & Dominican Republic (Remote)
06.2017 - Current
- Oversee marketing and sales efforts across 5+ brands under Grupo Rivas, leading brand launches, promotional strategies, and buyer presentations.
- Coordinate with key clients, assist sales reps with tailored strategies, and support event planning to enhance brand presence .
- Manage brand positioning and visual identity, ensuring consistency across digital, retail, and in-person touchpoints.
- Prepared quotations and proposals, aligning pricing details with customer requests and company guidelines.
- Coordinated marketing campaigns across digital, print, and event channels.
- Coordinated event logistics, vendor communication, and on-site setup for marketing activations.
- Scheduled promotional activities and tracked deadlines to support campaign execution.
SOCIAL MEDIA MANAGER (Short Term Contracts)
Optica Vision Center
Dominican Republic
08.2019 - 02.2020
- Managed community interaction and content creation for social media.
- Collaborated with influencers to expand brand reach.
- Developed social media content calendars aligned with brand promotions and seasonal campaigns.
- Managed daily posting across Facebook, Instagram, and other platforms to maintain consistent brand presence.
- The Statement Room April 2019 - October 2019 | Marie Ann Lora - Fitness & Lifestyle - November 2018 - September 2019
MARKETING SPECIALIST
Critical Power
Dominican Republic
04.2017 - 11.2019
- Developed and executed digital marketing strategies, including targeted advertising campaigns to boost brand visibility.
- Created and implemented strategic marketing and sales plans.
- Planned and managed corporate events, training sessions, and promotional activities to drive client engagement and product knowledge.
- Led customer loyalty initiatives to strengthen long-term relationships and increase client retention.
- Acted as the primary liaison with Schneider Electric’s marketing team to ensure local alignment with global brand guidelines
- Developed content for website, email, brochures, and sales collateral aligned with product messaging.
- Supported event planning and coordination, contributing to a 35% increase in attendance and guest engagement.
Education
Bachelor - Hospitality Management and Marketing
Pontificia Universidad Católica Madre Y Maestra (PUCMM)
Dominican RepublicIntroduction to Graphic Design
Chavon School of Design
Dominican RepublicBachelor of Science - Community Management
Universidad Iberoamericana (Unibe)
Dominican Republic Skills
Communication & Public Relations
Complaint Handling & Resolution
Creative Problem-Solving
Multitasking & Organization
Leadership & Teamwork
Client-Focused Sales
Event Planning & Coordination
Process Optimization
CRM Systems
KPI Tracking & Analysis
Microsoft Office & Google Workspace
Social Media Management & Content Strategy
LANGUAGES
English
Spanish
Timeline
GUEST EXPERIENCE SPECIALIST
SpringHill Suites by Marriott Orlando
04.2023 - Current
SOCIAL MEDIA MANAGER (Short Term Contracts)
Optica Vision Center
08.2019 - 02.2020
MARKETING & SALES COORDINATOR
Grupo Rivas
06.2017 - Current
MARKETING SPECIALIST
Critical Power
04.2017 - 11.2019
Bachelor - Hospitality Management and Marketing
Pontificia Universidad Católica Madre Y Maestra (PUCMM)
Introduction to Graphic Design
Chavon School of Design
Bachelor of Science - Community Management
Universidad Iberoamericana (Unibe)