LESA APODACA
Albuquerque,NM
Summary
Quality-focused store manager skilled at providing employees clear guidelines and targeted goals to drive sustained revenue growth, team efficiency and customer loyalty. Knowledgeable about recruiting, hiring, training and motivating qualified teams to meet and exceed objectives. Motivational leader, strategic planner and analytical problem solver with demonstrated record of retail success.
Overview
17
17
years of professional experience
Work History
Ace group membership sales
ACE AAA
Albuquerque, Nm
07.2024 - Current
- Completed day-to-day duties accurately and efficiently.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Facilitated customer interactions to understand needs and preferences.
- Presented product features and benefits to interested buyers.
- Managed follow-up communications to nurture client relationships.
- Collaborated with team members to streamline sales processes.
- Conducted market research to identify potential leads and trends.
- Organized sales events to increase product visibility and engagement.
- Processed payments using a variety of methods such as cash, credit cards, checks, money orders.
- Identified customer needs and suggested alternative products to meet those needs.
- Maintained current knowledge of the company's products, services, promotions, and pricing.
- Built rapport with customers by engaging in friendly conversations while ensuring their privacy is respected at all times.
- Resolved customer complaints in a timely manner while maintaining excellent customer service standards.
- Attended trade shows or vendor events related to specific products being sold in order to stay abreast of industry trends.
- Identified potential buyers through cold calling.
- Developed relationships with customers through follow-up calls or emails after sales were completed.
Sales Representative
Dunn Edwards
Albuquerque, NM
11.2020 - 08.2023
- Built and maintained relationships with clients, such as contractors, architects, and designers, to drive sales and meet revenue goals.
- Conducting product demonstrations and presentations to showcase Dunn-Edwards Paints' offerings.
- Assisted with order processing, fulfilment, and customer service inquiries.
- Collaborated with internal teams to achieve sales objectives and ensure customer satisfaction.
- Provided technical expertise and guidance on products selection.
Store Manager
Sherwin-Williams
Albuquerque, NM
06.2019 - 11.2019
- Exceeded team sales goals for upselling and cross-selling by sharing product knowledge with customers, offering personal recommendations, and implementing customer service initiatives.
- Built a loyal customer base by delivering excellent customer service, keeping high-demand products stocked, resolving issues, and building rapport with customers.
- Developed and optimized store schedules to meet expected coverage demands and maintain optimal service levels.
- Monitored supplier operations to verify quality, delivery schedule and conformance to contract specifications.
- Managed inventory and POS operations through cycle counts, audits and shrinkage control to reduce errors.
- Balanced sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
Assistant Manager
Sherwin-Williams
Albuquerque, NM
02.2018 - 06.2019
- Implemented organization systems for financial reports, schedules/shift coverage, and inventory control to improve efficiency and productivity.
- Enforced company policies and procedures to strengthen operational standards across departments.
- Completed inventory audits to identify losses and project demand.
- Conducted job interviews, led employee performance evaluations with constructive feedback and rewarded top sales performers to attract and retain top-quality personnel.
- Analyzed monthly sales and performance reports to support operational planning and strategic decision making.
Sales Representative
Sherwin-Williams
Albuquerque, NM
03.2015 - 07.2017
- Strengthened branding initiatives by coordinating trade shows and creating marketing collateral to maximize outreach.
- Created sales and revenue-generating opportunities in new markets to improve the bottom line.
- Collaborated with retailers to strengthen product exposure with optimal locations, shelf positions and signage.
- Maintained productive relationships with existing customers through exceptional follow-up after sales.
- Addressed marketing needs of customers by creating and designing ads that promoted goods and services of advertisers.
Product Specialist/Third Keyholder
Sherwin-Williams
Albuquerque, NM
02.2013 - 03.2015
- Created a greater brand value to retain customers through demonstrations on how to properly use and apply key product offerings.
Paint Associate
Sherwin-Williams
Clovis, NM
01.2011 - 02.2013
- Prepared customer orders by operating paint mixers to blend products available in store, matching colors of samples provided by customers.
Sei Tech Level 2 Rover
SEI
Clovis, NM
04.2008 - 01.2011
- Improved customer satisfaction by working with team members and customers to find creative solutions to problems.
Education
Associates - Graphic Design
Collins College
High school diploma -
House High School
House, NMSkills
- Store operations oversight
- Accurate cash handling
- Employee training
- Inventory management
- Customer service
- Outstanding communication skills
- Risk management
- Staff training and development
- Customer relationship management
- Market research
- Cross-selling techniques
- Problem solving
- Remote office availability
- Flexible and adaptable
- Computer skills
Timeline
Ace group membership sales
ACE AAA
07.2024 - Current
Sales Representative
Dunn Edwards
11.2020 - 08.2023
Store Manager
Sherwin-Williams
06.2019 - 11.2019
Assistant Manager
Sherwin-Williams
02.2018 - 06.2019
Sales Representative
Sherwin-Williams
03.2015 - 07.2017
Product Specialist/Third Keyholder
Sherwin-Williams
02.2013 - 03.2015
Paint Associate
Sherwin-Williams
01.2011 - 02.2013
Sei Tech Level 2 Rover
SEI
04.2008 - 01.2011
Associates - Graphic Design
Collins College
High school diploma -
House High School